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【正文】 o a thinking process and various characteristics of a candidate you don’t necessarily get in an ordinary interview,” says Huurman. “When we use cases, we are really focusing on things that tie into the client.” The typical KPMG consultant hunter wants to know how a candidate can municate with the team, their leadership, and the client. Huurman favors group interviews, and knows a lot of candidates can be prepped in advance, but he notes that there’s no amount of coaching that can prepare you for a group project. Words of Wisdom:“Too many people jump right into the case study and don’t put any thought into it,” says Huurman. “I want the interviewees to think things through.” KPMG recruiters are always told to let the candidate have some time to think through the case, but Huurman indicates that very few candidates take advantage of it. Huurman admits that few recruiters would ask interviewees what KPMG stands for (curious? It39。t have to be Sherlock Holmes to ace the cases in a consultingfirm interview. In fact, a little preparation can make solving them seem, well, elementary.Firms Are There to Help YouConsulting Industry GuideReady for some panyspecific advice? Here39。s. Is That Your Final Answer?Don’t be afraid of pausing. Take the time to draw up notes and sketch out the problem. Don’t blurt anything out unnecessarily to end a period of silence. You’re not on a game show。s five forces may indeed be your best bet. If you39。s, for instance. A sample question Gibney used recently involved a manufacturer/distributor/retailer of puter products. This client has traditionally gone directly to the consumer and has developed a solid brand image. The client now wants an assessment as to the issues relating to the core business, as well as the opportunities for the pany to get into the services side, which it views as a highmargin/highgrowthrate business. The candidate now needs to provide an approach or evaluative framework for analyzing each of the two different problems. As long as it39。s mission—if you don39。s consulting club provides. The more mock cases you sink your teeth into, the more likely you are to be relaxed and poised for the real thing. Sometimes you learn more by presenting a case question to someone than you do when solving the case yourself. Deliberately pick industries you39。 Brain Games: “How many tennis balls are in the United States?” s important is that you demonstrate some defined structure. “Case studies are an imperfect science,” concedes Michael Gibney, project manager at PricewaterhouseCoopers, “but are easily implementable in the 30 to 45 minutes we have for each interview.” Since they measure your analytical skills, they39。 this method of interviewing gauges how well you manage the process of getting to an answer and how you perform under simulated clientengagement conditions. We talked to consultanthunters at several firms to glean their advice on cracking the case interview. Here39
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