【正文】 子商務(wù)發(fā)展現(xiàn)狀 .......................................................................................................6 本地化、行業(yè)化電子商務(wù)的趨勢 .......................................................................................8第 2 章 贛州電信電子商務(wù)平臺的客戶分析與產(chǎn)品分析 10 用戶群相對集中 .................................................................................................................10 具有很強(qiáng)的本地化特點(diǎn)： .................................................................................................10 產(chǎn)品和服務(wù)都很適合網(wǎng)上銷售和交易 .............................................................................11 有完善的支付手段： .........................................................................................................11 利于解決產(chǎn)品的品質(zhì)糾紛問題 .........................................................................................12第 3 章 “10000 客戶服務(wù)電子商務(wù)網(wǎng)站”對運(yùn)營商的價值分析 13 直接的收益： .....................................................................................................................13 可以提供一個 “贛州電信網(wǎng)上服務(wù) \營運(yùn)中心 ”....................................................13 可以構(gòu)建一個 “贛州電信網(wǎng)上商城 ”.....................................................................13 開展一般和主動推送有效廣告的業(yè)務(wù)： .................................................................14 豐富網(wǎng)上應(yīng)用，增加上網(wǎng)時長，穩(wěn)定贛州電信用戶： .........................................14 間接的收益： .....................................................................................................................15 贛州電信： .................................................................................................................15 營運(yùn)商（ ICP）： .......................................................................................................15 用戶： .........................................................................................................................15第 4 章 “贛州電信 10000 客戶服務(wù)電子商務(wù)網(wǎng)站”設(shè)計(jì)目標(biāo) 16 用戶認(rèn)證概述 .....................................................................................................................16 贛州電信電子商務(wù)平臺的支付模塊設(shè)計(jì) .........................................................................18 關(guān)于主動推送有效廣告的設(shè)計(jì) .........................................................................................21 網(wǎng)上 10000 營業(yè)廳與商鋪設(shè)計(jì)概述 .................................................................................23 贛州電信網(wǎng)上服務(wù)\營運(yùn)中心設(shè)計(jì) ....................................................................................25 企業(yè)信息發(fā)布系統(tǒng)設(shè)計(jì)： .................................................................................................27 企業(yè) E 化功能設(shè)計(jì) .............................................................................................................28第 5 章 “贛州電信 10000 客戶服務(wù)電子商務(wù)網(wǎng)站”的實(shí)施計(jì)劃 30 系統(tǒng)體系結(jié)構(gòu) .....................................................................................................................30 應(yīng)用邏輯結(jié)構(gòu)： .........................................................................................................30 系統(tǒng)軟件架構(gòu)： .........................................................................................................32 系統(tǒng)網(wǎng)絡(luò)結(jié)構(gòu)： .........................................................................................................33 系統(tǒng)運(yùn)行環(huán)境設(shè)計(jì)： .................................................................................................34 系統(tǒng)模塊描述 .....................................................................................................................35 用戶管理模塊： .........................................................................................................35 系統(tǒng)新聞管理模塊 .....................................................................................................36 商鋪站點(diǎn)系統(tǒng)管理模塊 .............................................................................................36 商鋪站點(diǎn)用戶管理模塊 .............................................................................................37 商務(wù)信息模塊 .............................................................................................................37 廣告管理模塊 .............................................................................................................38 電子購物模塊： .........................................................................................................39 在線支付支持模塊： .................................................................................................39 贛州電信網(wǎng)上服務(wù) \營運(yùn)中心： ................................................................................39 系統(tǒng)管理模塊： .....................................................................................................40 系統(tǒng)安全性考慮 .................................................................................................................41 系統(tǒng)可靠性考慮 .................................................................................................................41 系統(tǒng)擴(kuò)展性考慮 .................................................................................................................42第 6 章 網(wǎng)站的推廣策略和效益分析 43 宣傳模式 .............................................................................................................................43 投資估算： .........................................................................................................................43 收入估算 .............................................................................................................................43 建設(shè)周期 .............................................................................................................................43前言自 1997