歐洲泳裝市場(chǎng)分析報(bào)告-全文預(yù)覽
【正文】 場(chǎng)顯而易見(jiàn)。 L233。S do benefit from PR activity in the clothing pages of women39。 Swimwear Show in London and the Harrogate Lingerie Show in Yorkshire. ? 英國(guó)主要的展會(huì)有倫敦泳裝秀，以及約克郡的哈羅蓋特內(nèi)衣秀 Marketing and Promotion 營(yíng)銷(xiāo)與推廣 Women39。s underwear, together with a fitness range. – 多功能運(yùn)動(dòng)休閑系列 Speedo Seafolly ? Since 1975, Seafolly has been at the epicentre of Australian beach lifestyle and has quickly bee one of the most recognized swimwear and beach lifestyle brands worldwide. accessories collection. ? 自 1975年， Seafolly便成為澳大利亞沙灘衣的中心品牌 。ons ? Speedo與 Comme des Gar231。 design emulates the hydrodynamic efficiency of a shark39。s number one swimming brand and has an estimated 16% share of the UK market (2022). ? 1928年在澳大利亞創(chuàng)立， Speedo宣稱(chēng)為世界第一泳衣品牌， 2022年估計(jì)占英國(guó)市場(chǎng) 16%份額 Speedo ? The pany has a reputation for product innovation in its mission to achieve the world39。這三大品牌主導(dǎo)了英國(guó)沙灘裝市場(chǎng)，其他小品牌則競(jìng)爭(zhēng)其他商機(jī) ? One reason for the large number of players within the UK swimwear market is that it consists of a large number of brands from diverse backgrounds that target niche markets. ? 英國(guó)泳衣市場(chǎng)百家爭(zhēng)鳴，原因之一是存在大量背景多樣的品牌 Key Brands in the Swimwear Market 泳衣市場(chǎng)的主要品牌 ? Retailer brands 零售品牌 ? eg Mamp。for self39。 in 2022, as an antidote to the gloom and doom forecast for 20222022. ? 倫敦奧運(yùn)會(huì)是 20222022低迷預(yù)測(cè)的一貼良劑 The Swimwear Consumer 泳衣消費(fèi)者 The Consumer ? Female purchasing of swimwear shows a broad based appeal to 1554yearolds. ? 1554歲女性是主要潛在泳衣消費(fèi)者 ? Perhaps surprisingly, respondents aged 3544yearsold are found to be key buyers of swimwear, denoting that this age group is important in terms of taking holidays abroad. ? 3544歲是最主要泳衣買(mǎi)家，顯示這個(gè)年齡段的人喜歡國(guó)外度假 The Swimwear Consumer 泳衣消費(fèi)者 The Consumer ? The proportion of women buying swimwear holds up well across all age groups until the 4554 benchmark, when it falls off sharply. ? 各個(gè)年齡段的女性都喜歡買(mǎi)泳衣，不過(guò) 4554歲會(huì)顯著下降 The implication is that massmarket clothing retailers of women39。? ? 年輕人即使不在海里和水池中也照樣穿泳衣 The Swimwear Market 泳衣市場(chǎng) The market and product future 市場(chǎng)與產(chǎn)品前景 ? Figure supporting and enhancing fabrics will encourage older women to wear swimwear。 swimwear (4%). ? 女式泳衣占 70%，接下來(lái)是男式泳衣（ 17%），女孩泳衣（ 10%），男孩泳衣（ 4%） The Swimwear Market 泳衣市場(chǎng) ? Overall, juststyle estimates that the average world retail price for swimwear and beachwear in 2022 is US$. (up from $ in 2022) ? juststyle估計(jì) 2022年泳衣與沙灘衣全球平均零售價(jià)格為 。s value of US$ in 2022. ? juststyle估計(jì) 2022年泳衣與沙灘裝的零售市場(chǎng)總額達(dá)到 億美元，較之 2022年的 % ? Within this, women39。 The Swimwear Market 泳衣市場(chǎng) Sink or swim: the swimwear market to 2022 沉沒(méi)或“游泳”： 2022前的泳衣市場(chǎng) ? The fallout from the global credit crunch is likely to have an adverse effect on the clothing industry for some time. ? 全球金融危機(jī)未來(lái)還會(huì)對(duì)服裝產(chǎn)業(yè)產(chǎn)生負(fù)面影響 ? Overall, it could lower world swimwear growth between 2022 and 2022 from % to % and leave the world market at retail worth US$ rather than , according to a new report from juststyle. ? 據(jù) juststyle的新報(bào)告顯示， 20222022年，泳衣增長(zhǎng)預(yù)計(jì)從%降至 %，全球零售市場(chǎng)總額修訂為 The Swimwear Market 泳衣市場(chǎng) ? This worstcase scenario, the report says, is likely to lead to a considerable reduction in the exceptionally large number of swimwear brands that exist today. ? 報(bào)告還說(shuō)，糟糕的經(jīng)濟(jì)可能使泳衣品牌 “ 大幅減少 Ed Hardy The Swimwear Market 泳衣市場(chǎng) Retail market in 2022 2022年零售市場(chǎng) ? Juststyle estimates the retail market for swimwear and beachwear in 2022 is worth US$ a % rise on the market39。 swimwear (10%), and boys39。 ? 西方老齡化人口認(rèn)為游泳是輕松的消遣方式，這種觀點(diǎn)促進(jìn)了泳衣的銷(xiāo)量 ? Among the younger age group, swimwear will be worn away from the sea and the pool。splash39。見(jiàn)表 The Swimwear Consumer 泳衣消費(fèi)者 The Consumer ? Purchase of swimwear is strongly related to the socioeconomic status of the respondent with one quarter of men and 40% of women in group AB having bought swimwear in the preceding 12 months, pared to just 11% of men and 17% of women in group E. The Swimwear Consumer 泳衣消費(fèi)者 The Consumer ? Marital status does influence purchasing behaviour in that some 41% of si
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