【正文】 to cognitive our brand39。 Also, We need to make our official voice, ensure product quality and customer service. Essilor Emerce Operation Strategy Make the Best Selling The best selling product of RayBan is a Sunglasses for 882RMB, which sales 4,361 pieces total。s ECP)。 Tmall flagship store operations planning, and marketing activities, visual creative, platform, data analysis, implementation and follow up, etc Products selection and planning, the modity plan。 成交指數(shù)：指數(shù)化的成交量，反應(yīng)成交趨勢，不等同于成交釐額戒成交數(shù)量。 Nautica. We are silver Taobao Partiner in Tmall sport amp。 Product display and sales. Strategy： Nautica as main business of Joywell in 2021, different from other clients and distributors. we focused on the integration of the retail and distribution platforms, and multichannel marketing, Since the establishment of direct partnership, we got four main retail platforms: Tmall, JD, wanggou, Yixun, It is worth mentioning that for the first time for Nautica to participate November 11th activity in 2021, daily sales breakthrough ten millon, Per Customer Transaction achieved nearly 900 yuan. Besides online retails, Nautica established good relationship with distribution plaforms such as: Yintai, yougou, VIP, dianpin, okbuy. Under the limited funding, Nautica still achieved the overall sales exceeds 20 million. Our Cases Our Love (Nonprofit Organizations) The Nature Conservancy In July 2021 Free lunch for children foundation opened the first domestic foundation store in Tmall. Followed by joining Juhuasuan, it raised more than 2 million in three days. Joywell Corporate social responsibility department The following year in February, Joywell officially involved in NPO Projects with business advantage and resource integration. The second Tmall NPO store opened with authorization of one foundation The third NPO project Hunan TV The fourth NPO project The Nature Conservancy “ ” Our Partners Mic Logistics Official Tmall only system, storage service provider. ITOCHU Logistics The earliest domestic logistics pany with most advanced dustfree circulation and advanced warehouse technology and equipment. Warehousing logistics Baison Baison is China39。ve received strongly supported from Tmall platform, and achieved good performance in both the platform activities and events. As a gold Tmall Taobao partner in clothing category, Joywell with good BD relationship help G2021 participate various activities, accumulate total sales of 16 million。 Product display and sales Strategy： since the first day of Lee Tmall flagship store online, we39。 meticulously onestop shopping, sharing, photography, travel and outdoor social emerce platform. In , it is not only munication between brand and consumers, but also between consumers and professional outdoor clubs. Users get points by participating online and offline activities, and use points to get discounts to purchase outdoor cloth and equipments. The best shopping experience to consumers. Since the first day of TNF Tmall flagship store online, we39。s shopping experience. Through brands and products sales data analysis, optimize modity plan, enhance the conversion rate and sales. Our Services Nautica The North Face Lee Our Creativity ENZO Alexandre De Paris Whinny Home Our Creativity G2021 TNF Promotion Focus Picture Lee 1212 the end of world focus picture Our Creativity Our Cases The North Face Case background： Joywell is the international famous outdoor brands The North Face174。2021 Essilor Emerce Proposal 2021 Essilor Emerce Proposal Part 2 Industry Analysis ?Emerce Overview ?Industry Data ?Brand Situation Part 3 Emerce Operation ?Brand Strategies ?Emerce Operation ?Integrated Marketing Part 1 Introduction of Joywell ?Company overview ?Classical cases ?Joywell services Focus on digital marketing for ten years Domestic leading emerce service provider Joywell is dedicated to helping people improve the quality of life of the brand, the practice of integrating emerce operation service, aim to bee China39。s data mining analysis of consumer preferences and behaviors, optimize the creative design, improving the user39。 Product display and sales Strategy: Quyeba is The North Face174。 user munication and experience。 Product display and sales. Strategy： Wellknown business casual clothing G2021 owns four brands, according to its different business characteristics, Joywell created“G Business U casual”Slogan, a perfect G2021 brand clothing positioning. ( G2021men U2lab） have very good brand promotion effect in the marketing. since the first day of G2021 Tmall flagship store online, we39。 user munication and experience。 Outdoor Category Gold Taobao Partner in Tmall Food Category Joywell is operating outdoor brand TNF amp。s online shopping market transactions reached to trillion yuan, an increase of %, pared with 2021. According to the ministry of merce of the latest data, the 2021 online shopping transactions reached to % of the total retail sales of social consumer goods, an increased by % than last year. Data Sources： Iresearch The China’s Emece mobile transactions reach to Billion in 2021 The Mobile shopping bee one of the primary method for China’s online shoppers due to rapid development. Mainly due to the following reasons: (1) a slow growth rate of online shopping via PC and the mobile market gradually bee a new growth point of emerce. Most emerce giants start to focus on end users shopping habits and optimize the user experience in order to take more market share. (2) an improvement inter coverage for mobile phone and tablet PC users. Data Sources： Iresearch 20212021 Taobao Glasses Catagory Sales 2021 2021 2021 Sales Volume（ Pai