【正文】 ..............26 商品檔次構(gòu)成 ..................................................................................................................................................................................................26 四、招商規(guī)劃 .................................................................................................................. 27 主力店引進(jìn)分析 ..............................................................................................................................................................................................27 成功引進(jìn)的優(yōu)勢（六大優(yōu)勢）： ........................................................................................................................................................................28 招商營銷規(guī)劃 ..................................................................................................................................................................................................28 第六部分 招商條件篇 .....................................................................................................................................................................................................29 一、合作方式 .................................................................................................................. 29 二、原 則 .................................................................................................................. 29 三、租賃條件 .................................................................................................................. 29 四、招商細(xì)則：（詳見招商執(zhí)行方案） ............................................................................................. 30 第七部分 招商收益篇 .....................................................................................................................................................................................................31 一、整體租金收益 .............................................................................................................. 31 二、整體收益細(xì)分 .............................................................................................................. 31 第八部分 人才篇 ............................................................................................................................................................................................................33 一、人員安排 .................................................................................................................. 33 二、人員培訓(xùn) .................................................................................................................. 33 第九部分 管理篇 ............................................................................................................................................................................................................34 一、招商操作程序 .............................................................................................................. 34 二、招商后期管理 .............................................................................................................. 34 中國地產(chǎn)商域網(wǎng) 中國地產(chǎn)商域網(wǎng) 中國地產(chǎn)商域網(wǎng) 中國地產(chǎn)商域網(wǎng) 第一部分 定位篇 一、渭南市商業(yè)狀況簡析 城市規(guī)劃組團(tuán) 東風(fēng)大街已成為渭南城市商業(yè)主軸，呈“西移北擴(kuò)”的特點(diǎn)。 渭南 渭南 項(xiàng)目組 2020 年 07 月 26日 中國地產(chǎn)商域網(wǎng) 中國地產(chǎn)商域網(wǎng) 目 錄 目 錄 ........................................................................................................................................................................................................................ 2 第一部分 定位篇 ............................................................................................................................................................................................................. 5 一、渭南市商業(yè)狀況簡析 ......................................................................................................... 5 城市規(guī)劃組團(tuán) ................................................................................................................ 5 城市商業(yè)特點(diǎn) ................................................................................................................ 5 商業(yè)市場現(xiàn)狀 ................................................................................................................................................................................................... 6 商業(yè)發(fā)展趨勢 ................................................................................................................................................................................................... 7 二、項(xiàng)目簡析 ................................................................................................................... 8 項(xiàng)目概況 .......................................................................................................................................................................................................... 8 基礎(chǔ)資料及指標(biāo) ............................................................................................................................................................................................... 9 項(xiàng)目周邊概況 ..................................................................................................................................................................................................10 交通條件 .........................................................................................................................................................................................................10 區(qū)域功能 ......................................................................................................................................................................................................... 11 三、項(xiàng)目定位 ...............