太陽(yáng)雨太陽(yáng)能推廣方案-全文預(yù)覽
【正文】 ....................................................................................... 4 （二）喜躍系列 ..................................................................................................... 5 （三）保熱墻（Ⅱ）系列 ..................................................................................... 5 （四）競(jìng)爭(zhēng)對(duì)手太陽(yáng)能分析 ................................................................................. 5 三、宏觀環(huán)境分析 ....................................................................................................... 6 （一）政治和政策環(huán)境 ......................................................................................... 6 （二 ）經(jīng)濟(jì)環(huán)境 ..................................................................................................... 7 （三）社會(huì)環(huán)境 ..................................................................................................... 7 四、微觀環(huán)境分析 ....................................................................................................... 7 （一）太陽(yáng)能現(xiàn)狀行業(yè)分析 ................................................................................. 7 （二）產(chǎn)品自身狀況分析 ..................................................................................... 8 五、影響消費(fèi)者選擇太陽(yáng)能熱水器的因素 ............................................................... 8 （一）產(chǎn)品特性 ..................................................................................................... 8 （二）價(jià)格 ............................................................................................................. 8 （三）品牌影響力 ................................................................................................. 9 （四）渠道的便利性和售后服務(wù) ......................................................................... 9 六．廣 告策略 ................................................................................................................ 9 一、目標(biāo)定位策略 ................................................................................................. 9 二、形象定位策略 ................................................................................................. 9 三、核心立足點(diǎn) ..................................................................................................... 9 四、廣告目標(biāo) ....................................................................................................... 10 五． 廣告表現(xiàn) ..................................................................................................... 10 七．太陽(yáng)雨太陽(yáng)能的促銷推廣 ................................................................................. 11 一：目的 ............................................................................................................... 11 二：活動(dòng)主題 ....................................................................................................... 11 三：活動(dòng)時(shí)間 ....................................................................................................... 11 四：活動(dòng)形式 ....................................................................................................... 11 五：活動(dòng)地點(diǎn) ....................................................................................................... 11 六：活動(dòng)內(nèi)容 ....................................................................................................... 11 前言 3 太陽(yáng)雨
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