【正文】 .................................................................................................................. 45 機(jī)構(gòu)職權(quán) .................................................................................................................................................... 45 管理機(jī)制 ..................................................................................................................................................... 48 公司管理策略 .................................................................................................................................... 48 公司激勵(lì)策略 .................................................................................................................................... 49 企業(yè)文化 ..................................................................................................................................................... 50 生產(chǎn)班制 ..................................................................................................................................................... 51 員工培訓(xùn) ..................................................................................................................................................... 51 工人、技術(shù)人員和生產(chǎn)管理人員來(lái)源 ........................................................................................... 51 人員培訓(xùn)規(guī)劃 ..................................................................................................................................... 51 第八章 項(xiàng)目實(shí)施進(jìn)度 ................................ 52 項(xiàng)目實(shí)施的各階段 .................................................................................................................................... 52 建立項(xiàng)目實(shí)施管理機(jī)構(gòu) .................................................................................................................... 52 資金籌集安排 ..................................................................................................................................... 52 技術(shù)獲得與轉(zhuǎn)讓 ................................................................................................................................. 52 勘察設(shè)計(jì)和設(shè)備訂貨 ......................................................................................................................... 52 施工和生產(chǎn)準(zhǔn)備 ................................................................................................................................. 53 竣工驗(yàn)收 ............................................................................................................................................. 53 項(xiàng)目實(shí)施進(jìn)度表 ........................................................................................................................................ 54 橫道圖 .................................................................................................................................................. 54 網(wǎng)絡(luò)圖 .................................................................................................................................................. 54 項(xiàng)目實(shí)施費(fèi)用 ............................................................................................................................................ 54 建設(shè)單位管理費(fèi) ................................................................................................................................. 54 生產(chǎn)籌備費(fèi) ......................................................................................................................................... 54 生產(chǎn)職工培訓(xùn)費(fèi) ................................................................................................................................. 54 辦公和生活家具購(gòu)置費(fèi) .................................................................................................................... 55 勘察設(shè)計(jì)費(fèi) ......................................................................................................................................... 55 第 九章 產(chǎn)品營(yíng)銷(xiāo) .................................... 55 營(yíng)銷(xiāo)概要 .................................................................................................................................................... 55 綠峰 年產(chǎn) 10 萬(wàn)噸乙酸乙酯項(xiàng)目可行性研究報(bào)告 4 營(yíng)銷(xiāo)總體戰(zhàn)略目標(biāo) ................................................................................................................................... 55 推廣戰(zhàn)略 .................................................................................................................................................... 56 營(yíng)銷(xiāo)策略組合 ............................................................................................................................................ 58 產(chǎn)品定位與策略 .............................................................................................................................. 58 定價(jià)策略 .......................................................................................................................................... 58 營(yíng)銷(xiāo)策略 .......................................................................................................................................... 59 促銷(xiāo)策略 .................................................................................................................................................... 60 公共關(guān)系營(yíng)銷(xiāo) ............................................................................................................................................ 62 中長(zhǎng)期營(yíng)銷(xiāo)戰(zhàn)略 ........................................................................................................................................ 62 市場(chǎng)反應(yīng)分析及對(duì)策 ..................................................................................................................... 62 后續(xù)產(chǎn)品市場(chǎng)拓展與銷(xiāo)售 ............................................................................................................. 63 第十章 技術(shù)經(jīng)濟(jì)分析 .............................