【正文】 ......................................................... 12 第三章 市場調(diào)查與預測分析 .......................................................................... 13 .......................................................................................... 13 寫字樓銷售市場分析 ..................................................................................................... 14 寫字樓市場因應探討 ..................................................................................................... 15 市場復蘇跡象 ............................................................................................................... 15 寫字樓市場需求方向分析 .............................................................................................. 16 寫字樓開發(fā)方向分析 ..................................................................................................... 16 個案調(diào)查 ...................................................................................................................... 17 廈門未來寫字樓市場變動趨勢分析 ................................................................................ 19 項目周邊環(huán)境及配套分析 .............................................................................................. 19 第四章 市場定位策略與產(chǎn)品策劃 ................................................................... 23 項目 SWOT分析 ............................................................................................................ 23 市場定位 .................................................................................................................... 24 第五章 設計方案簡介與方案必選 ................................................................... 25 ................................................................................................................ 25 ............................................................................................................. 25 ............................................................................................................. 26 6 ............................................................................................................. 29 寫字樓客梯布置 ............................................................................................................ 29 洗手間布置 ................................................................................................................... 29 強電、弱電、新風機房 ................................................................................................. 29 第六章 節(jié)能專篇 .............................................................................................. 30 相關法規(guī)依據(jù) ............................................................................................................... 30 用能標準和節(jié)能規(guī)范 ..................................................................................................... 30 項目所在地能源供應情況 .............................................................................................. 30 能源消耗種類及數(shù)量 ..................................................................................................... 31 項目節(jié)能措施及效果分析 ............................................................................................ 33 第七章 營銷攻略與市場推廣 .......................................................................... 39 ................................................................................................................ 39 項目營銷推廣建議 ........................................................................................................ 45 銷售推廣之宏觀戰(zhàn)略 ................................................................................... 47 第八章 投資估算與資金籌措 .......................................................................... 49 ....................................................................................................................... 49 ....................................................................................................................... 49 ................................................................................................................. 49 .............................................................................................................. 49 .......................................................................................................... 50 ....................................................................................................................... 51 ................................................................................................................. 51 ................................................................................................................. 49 ................................................................................................................. 49 第九章 財務效益、經(jīng)濟與社會效益評價 ....................................................... 53 ................................................................................................................ 53 ................................................................................................... 53 .......................................................................................................... 53 7 .......................................................................................................... 53 ........................................................................... 53 .......................................................................................................... 53 .............................................................................................................. 54 ...................................................................................................... 55 ................................................................................................... 55 .......................................