【正文】 ......................................................... 12 第三章 市場(chǎng)調(diào)查與預(yù)測(cè)分析 .......................................................................... 13 .......................................................................................... 13 寫(xiě)字樓銷(xiāo)售市場(chǎng)分析 ..................................................................................................... 14 寫(xiě)字樓市場(chǎng)因應(yīng)探討 ..................................................................................................... 15 市場(chǎng)復(fù)蘇跡象 ............................................................................................................... 15 寫(xiě)字樓市場(chǎng)需求方向分析 .............................................................................................. 16 寫(xiě)字樓開(kāi)發(fā)方向分析 ..................................................................................................... 16 個(gè)案調(diào)查 ...................................................................................................................... 17 廈門(mén)未來(lái)寫(xiě)字樓市場(chǎng)變動(dòng)趨勢(shì)分析 ................................................................................ 19 項(xiàng)目周邊環(huán)境及配套分析 .............................................................................................. 19 第四章 市場(chǎng)定位策略與產(chǎn)品策劃 ................................................................... 23 項(xiàng)目 SWOT分析 ............................................................................................................ 23 市場(chǎng)定位 .................................................................................................................... 24 第五章 設(shè)計(jì)方案簡(jiǎn)介與方案必選 ................................................................... 25 ................................................................................................................ 25 ............................................................................................................. 25 ............................................................................................................. 26 6 ............................................................................................................. 29 寫(xiě)字樓客梯布置 ............................................................................................................ 29 洗手間布置 ................................................................................................................... 29 強(qiáng)電、弱電、新風(fēng)機(jī)房 ................................................................................................. 29 第六章 節(jié)能專(zhuān)篇 .............................................................................................. 30 相關(guān)法規(guī)依據(jù) ............................................................................................................... 30 用能標(biāo)準(zhǔn)和節(jié)能規(guī)范 ..................................................................................................... 30 項(xiàng)目所在地能源供應(yīng)情況 .............................................................................................. 30 能源消耗種類(lèi)及數(shù)量 ..................................................................................................... 31 項(xiàng)目節(jié)能措施及效果分析 ............................................................................................ 33 第七章 營(yíng)銷(xiāo)攻略與市場(chǎng)推廣 .......................................................................... 39 ................................................................................................................ 39 項(xiàng)目營(yíng)銷(xiāo)推廣建議 ........................................................................................................ 45 銷(xiāo)售推廣之宏觀戰(zhàn)略 ................................................................................... 47 第八章 投資估算與資金籌措 .......................................................................... 49 ....................................................................................................................... 49 ....................................................................................................................... 49 ................................................................................................................. 49 .............................................................................................................. 49 .......................................................................................................... 50 ....................................................................................................................... 51 ................................................................................................................. 51 ................................................................................................................. 49 ................................................................................................................. 49 第九章 財(cái)務(wù)效益、經(jīng)濟(jì)與社會(huì)效益評(píng)價(jià) ....................................................... 53 ................................................................................................................ 53 ................................................................................................... 53 .......................................................................................................... 53 7 .......................................................................................................... 53 ........................................................................... 53 .......................................................................................................... 53 .............................................................................................................. 54 ...................................................................................................... 55 ................................................................................................... 55 .......................................