【正文】 ........................................................................... 22 云南旅游接待現(xiàn)狀分析 ............................................................................. 24 麗江旅游接待情況 .................................................................................... 25 4. ................................................................................... 25 項(xiàng)目市場(chǎng)定位 .................................................................................................... 26 目標(biāo)市場(chǎng)定位 ........................................................................................... 26 細(xì)分市場(chǎng)定位 ........................................................................................... 26 員工營銷培訓(xùn) .................................................................................................. 28 第五章 定位、思路及戰(zhàn)略 ............................................................................................ 29 、 SWOT 分析 ..................................................................................................... 29 總體定位 ........................................................................................................... 30 ................................................................................................ 30 云南麗江拉市海飛禽公園建設(shè)項(xiàng)目 II 主要功能 .................................................................................................. 31 項(xiàng)目運(yùn)營方式 .................................................................................................... 32 項(xiàng)目經(jīng)營模式 ........................................................................................... 32 項(xiàng)目主要宣傳方式 .................................................................................... 32 開發(fā)戰(zhàn)略 ........................................................................................................... 32 戰(zhàn)略理念 .................................................................................................. 32 三大開發(fā)戰(zhàn)略 ........................................................................................... 33 運(yùn)營戰(zhàn)略 .................................................................................................. 34 第六章 場(chǎng)址選擇及建設(shè)條件分析 ................................................................................. 35 場(chǎng)址現(xiàn)狀 ......................................................................................................... 35 地點(diǎn)與地理位置 ....................................................................................... 35 選址建設(shè)條件分析 ........................................................................................... 47 場(chǎng)址優(yōu)勢(shì) ................................................................................................. 47 區(qū)位條件 ............................................................................................... 47 氣候條件 ............................................................................................... 47 周邊建筑與環(huán)境條件 .............................................................................. 48 城市規(guī)劃與區(qū)域性規(guī)劃要求 ................................................................... 48 施工條件 ............................................................................................... 49 第七章 節(jié)能節(jié)水措施 ................................................................................................... 50 設(shè)計(jì)依據(jù) ......................................................................................................... 50 建筑節(jié)能措施 .................................................................................................. 51 項(xiàng)目節(jié)能措施 .................................................................................................. 51 照明節(jié)能措施 .................................................................................................. 52 項(xiàng)目節(jié)水措施 .................................................................................................. 52 第八章 環(huán)境影響評(píng)價(jià) ................................................................................................... 54 項(xiàng)目場(chǎng)址環(huán)境現(xiàn)狀 ........................................................................................... 54 項(xiàng)目建設(shè)與運(yùn)營對(duì)環(huán)境的影響分析 .................................................................. 54 建設(shè)期內(nèi)環(huán)境影響分析 .......................................................................... 54 運(yùn)營期內(nèi)環(huán)境影響分析 .......................................................................... 56 環(huán)境影響評(píng)價(jià) .................................................................................................. 57 第九章 勞動(dòng)安全、衛(wèi)生與消防 ..................................................................................... 59 勞動(dòng)安全、衛(wèi)生 .............................................................................................. 59 消防 ................................................................................................................ 60 第十章 項(xiàng)目組織與管理 ............................................................................................... 61 組織機(jī)構(gòu) ....................................................................................................... 61 項(xiàng)目管理 ....................................................................................................... 61 資金管理 ....................................................................................................... 62 第十一章 項(xiàng)目實(shí)施進(jìn)度 ............................................................................................... 63 建設(shè)工期 ....................................................................................................... 63 項(xiàng)目實(shí)施進(jìn)度安排 ......................................................................................... 63 項(xiàng)目實(shí)施進(jìn)度表 ............................................................................................. 63 第十二章 投資估算與資金籌措 ..................................................................................... 64 投資估算依據(jù) .........................................................