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【正文】 ng as Prentice Hall Channel Behavior and Organization Franchise anization links several stages in the production distribution process – Manufacturersponsored retailer franchise system – Manufacturersponsored wholesaler franchise system – Service firmsponsored retailer franchise system Vertical Marketing Systems Chapter 12 slide 13 Copyright 169。 2020 Pearson Education, Inc. Publishing as Prentice Hall Channel Behavior and Organization Conventional distribution systems consist of one or more independent producers, wholesalers, and retailers. Each seeks to maximize its own profits, and there is little control over the other members and no formal means for assigning roles and resolving conflict. Conventional Distributions Systems Chapter 12 slide 9 Copyright 169。 2020 Pearson Education, Inc. Publishing as Prentice Hall Supply Chains and the Value Delivery Network Supply chain “make and sell” view includes the firm’s raw materials, productive inputs, and factory capacity Demand chain “sense and respond” view suggests that planning starts with the needs of the target customer, and the firm responds to these needs by anizing a chain of resources and activities with the goal of creating customer value Supply Chain Views Chapter 12 slide 5 Copyright 169。Chapter 12 slide 1 Copyright 169。 2020 Pearson Education, Inc. Publishing as Prentice Hall Supply Chains and the Value Delivery Network Upstream partners include raw material suppliers, ponents, parts, information, finances, and expertise to create a product or service Downstream partners include the marketing channels or distribution channels that look toward the cust
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