【正文】 ............. 28 競(jìng)爭(zhēng)影響力量的分析 ................................................................................. 28 實(shí)際市場(chǎng)反響 .................................................................................................. 29 消費(fèi)者心理 ................................................................................................. 29 消費(fèi)水平 ..................................................................................................... 29 推廣針對(duì)特殊性 ......................................................................................... 29 互聯(lián)網(wǎng) +“3D 打印 ”項(xiàng)目計(jì)劃書 互聯(lián)網(wǎng) +“3D 打印 ”團(tuán)隊(duì) 3 第四章 營(yíng)銷策略 ..................................................................................................... 30 產(chǎn)品策略 ............................................................................................................ 30 針對(duì)對(duì) 3D 打印零件及設(shè)備需求 ................................................................ 30 針對(duì) 3D 打印產(chǎn)品的需求 ............................................................................ 30 價(jià)格策略 ............................................................................................................ 31 定價(jià)目標(biāo) ...................................................................................................... 31 定價(jià)技巧 ...................................................................................................... 31 渠道策略 ............................................................................................................ 32 渠道分析 ...................................................................................................... 32 服 務(wù)策略 ............................................................................................................ 32 售前服務(wù) ..................................................................................................... 33 售中服務(wù) ..................................................................................................... 33 售后服務(wù) ..................................................................................................... 33 第五章 公司戰(zhàn)略與管理 ......................................................................................... 34 公司文化 .............................................................................................................. 34 經(jīng)營(yíng)理念 ........................................................................................................ 34 核心價(jià)值觀 .................................................................................................... 34 公司戰(zhàn)略 ........................................................................................................... 34 初創(chuàng)期 ......................................................................................................... 34 成長(zhǎng)期（快速成長(zhǎng)階段） ......................................................................... 35 持續(xù)發(fā)展穩(wěn)定期 ......................................................................................... 36 組織結(jié)構(gòu) ........................................................................................................... 37 人力資源配置 ................................................................................................... 37 機(jī)構(gòu)設(shè)置 ..................................................................................................... 38 人員配置 ..................................................................................................... 38 部門職責(zé) ..................................................................................................... 38 人員培訓(xùn) ........................................................................................................... 39 對(duì)象 ............................................................................................................. 39 方法 ............................................................................................................. 39 人員績(jī)效考核方法 ........................................................................................... 40 績(jī)效考核的核心 ......................................................................................... 40 考核方法 ..................................................................................................... 40 績(jī)效考核的實(shí)施 ......................................................................................... 40 考核期限 ..................................................................................................... 41 考核的面談、反饋與改進(jìn) ......................................................................... 41 薪酬獎(jiǎng)懲制度 ................................................................................................... 41 工資制度簡(jiǎn)述 ............................................................................................. 41 工資制度組成部分 ..................................................................................... 41 工資給付方式 ............................................................................................. 42 媒介計(jì)劃 .......................................................................................................... 43 第六章 財(cái)務(wù)分析與預(yù)測(cè) ......................................................................................... 43 初始投資成本 ................................................................................................... 43 互聯(lián)網(wǎng) +“3D 打印 ”項(xiàng)目計(jì)劃書 互聯(lián)網(wǎng) +“3D 打印 ”團(tuán)隊(duì) 4 財(cái)務(wù)預(yù)算 ........................................................................................................... 43 財(cái)務(wù)分析 ........................................................................................................... 44 主要財(cái)務(wù)分析 ............................................................................................. 44 財(cái)務(wù)風(fēng)險(xiǎn)預(yù)測(cè) ............................................................................................. 45 投資分析 ...................................................................................