【正文】 .....................................................9 2 產(chǎn)品與技術(shù) ......................................................................................................................................................... 10 行業(yè)背景 ............................................................................................................................................................... 10 項目概況 ............................................................................................................................................................... 11 產(chǎn)品概述 ............................................................................................................................................................... 11 技術(shù)原理 ................................................................................................................................................................ 13 技術(shù)的創(chuàng)新性 ........................................................................................................................................................ 15 研究與開發(fā) ............................................................................................................................................................ 16 技術(shù)保護 ................................................................................................................................................................ 18 3 企業(yè)戰(zhàn)略 ............................................................................................................................................................. 21 企業(yè)概述 ................................................................................................................................................................ 21 企業(yè)發(fā)展戰(zhàn)略 ....................................................................................................................................................... 23 4 ........................................................................................................................................................ 27 宏觀環(huán)境分析（ PEST 模型） ............................................................................................................................. 27 市場分析 ............................................................................................................................................................... 28 競爭分析（五力分析） ...................................................................................................................................... 34 5 營銷戰(zhàn)略 ............................................................................................................................................................. 41 營銷策略總述 ....................................................................................................................................................... 41 產(chǎn)品策略 ............................................................................................................................................................... 41 定價策略 ............................................................................................................................................................... 42 渠道策略 ............................................................................................................................................................... 44 銷售策略 ............................................................................................................................................................... 46 ............................................................................................................................................................. 48 廠址選擇與布局 .................................................................................................................................................... 48 產(chǎn)品管理 ................................................................................................................................................................ 49 包裝儲運管理 ........................................................................................................................................................ 51 安全與環(huán)保 ............................................................................................................................................................ 52 ............................................................................................................................................................. 54 公司設(shè)計 ................................................................................................................................................................ 54 團隊的概述 ............................................................................................................................................................ 54 人員招聘與測評 .................................................................................................................................................... 59 薪酬設(shè)計與詳則 .................................................................................................................................................... 60 激勵機制 ................................................................................................................................................................ 60 5 8 財務(wù)分析 .......................................................................................................................................................... 61 主要財務(wù)前提與假設(shè) ....................................................................................................................................... 61 財務(wù)分析 ............................................................................................................................................................... 67 9 融資方案與投資分析 ..................................