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【正文】 ent. If the value of nonpaid placements is included, the market would be $ billion, up percent from 2020. Television accounted for the bulk of paid product placement spending in 2020 at $ billion worldwide, up 51 percent from 2020. The report called product placement one of the fastestrising stars of this new media order. The growth is fueled by the perception that adskipping technology is negatively impacting the 30second spot, driving brand marketers to seek alternatives such as product images embedded in the program rather than during mercial breaks. That explains the rapid growth of placement at a time when traditional spending on TV ads is virtually flat. In the ., the biggest spending category is transportation and parts, which is also the top traditional advertising spender. Other big users of product placement include apparel and accessories。s Dirt could tell you. A new report from PQ Media confirms that impression, with figures showing that the . was the largest market for paid product placement at about $ billion in 2020. That39。 and media and entertainment. The growth will continue, according to PQ Media. In
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