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【正文】 m portant role and they try to show the most relevant results for users. Briefly, searching robots collect data about each URL and store the collected data in a database. When a user connects to the search engine for a search session, references in the related database are evalauted and obtained results are returned back to user. 3. Search Engine Optimization Data or information about an unknown subject is usually searched on the first page of search engines. After examining first 5 result pages, other remaining pages are not evaluated by users. Because of this, it is important to move a web page to top lists of search engines in order to introduce it better. In order to achieve this, the search engine optimization must be used by web site developers. Because, it is possible to move a web page to the fi rst page of a search engine by using only some necessary optimization rules. It is important to have an effective, well structured and goodlooking web page to introduce the related pany, services or products better. But it is also too important for customers to search and find the related web page on a search engine easily. Furthermore, 80 percent of Inter users also search for products or services by using search engines mostly. It is an easy and effective way to introduce and market a pany by using a web page. In order to achieve this, information related to the 外文資料翻譯 英文原文 pany is obtained by usi ng search engines. In a petitive business environment, moving up to top lists can be achieved by using search engine optimization. Briefly, the search engine optimization (SEO) is enabling a web site to appear in top result lists of a search engine for some certain keywords. The re are many different factors that enable a web site to move up top results. The most effective way to take attention of many users is connected with search engine optimization. Because the search engine optimization is basi cally based on keywords that are suitable to the web site and can be used to search with search engines. In order to optimize a web site according to search engines, it must be suitable to some technical conditions, Search engines must be taken into consideration while designing a web site. Some questions that must be answered before starting to web site designing are listed as below: Is there any vital method or approach used on search engines to take users’ attention to the related web site? Which search engines is the related web site wanted to appear on? Which row on the results page is satisfactory? Optimization of a search engine can be performed in two separate groups. One of them is internal web site optimization. The other one is exte rnal web site optimization. Internal web site optimization includes web site design, meta tags, keywords that are necessary for the web site, page names, pictures, links, content texts in each page and styles that used for the related texts, site map, RSS feeds, pages in different languages…etc. On the other hand, external web site optimization includes adding web site to the site guide, using social media factors, using links from other optimized web sites to the related web page…etc. . How Search Engine Optimization Can Be Done? First, the keyword analysis must be done for the web site, which the optimization operation will be performed for. Keyword analysis of a web site must be done according to the following rules or tasks: A strong list, which includes potential keywords, must be formed via keyword analysis. By performing some search, web sites in top 5 list must be found out. Links must be counted and their target keywords must be found. 外文資料翻譯 英文原文 Words, which were not tested in the keyword analysis, must be found and listed. In keywords, products or services must be defined in their both short and long
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