【正文】 ent: Marshmallow Kisses Half An optimistic outlook will assure us these logos are half full. Engaging the public to participate with the identity has always been a strong method of building a tie to a logo. That aha! moment, when clever information assimilates and es into focus, is the moment we take ownership in an entity. The secret here is not to bury the punch line so deeply that the consumer never gets to it. Here, the missing half of a visual element tells the story. Where is the other half and why? Has it been chopped off, is it just over the edge, or is it 8 submerging, or emerging? Simple word play or, in some events, image play allows the consumer to associate the product with an action. Cutting off part of an image can in some cases bee confrontational, however, and cutting a perfectly good number or letter in half is tantamount to heresy in some cases. Letters are sacred to consumers: Altering them is one thing, but removing their better half makes people look. Firm: Fresh Oil Client: Spats Logo Concept Firm: Thomas Manss amp。s basically the Eadweard Muybridge stopmotion freezeframesturnedlogo, except each earlier frame is a bit dimmer or smaller than the next. As we feel more pelled to explain motionrelated concepts in a unique fashion, we will discover new visual language that will help us achieve this. In previous reports, we discussed the use of less traditional techniques to define motion, including, Blur, Dot Fuzz, and Blow out. Descending Dots rely on vector edge graphics to achieve their effect, much as Robert Miles Runyon used stripes to help define his Stars in Motion for the 1984 Los Angeles Olympics. The fallout of this era was a decade or more of logos that, by virtue of their sweeping stripes, all 7 declared loudly, I am moving. Firm: Ardoise Design Client: Raymond Engineering Firm: Aron Creative Client: Springboard 3. Design Firm: Glitschka Studios Client: Windows Gaming 4. Design Firm: Brand Bird Client: Arby39。 and designers have identified this as a source language for fashion culture and the music industry. In fact, this is a modern trend you will see everywhere, despite its roots in heraldry and even other intricate patterning like Victorian wallpaper. Firm: Office Client: Independent Studies/Target Firm: Reaves Design Client: JCPenny Nation Firm: Miles Design Client: 12 Gauge Wakeskates Firm: Launchpad Creative Client: Astonish Entertainment Urban Vinyl Charlie the Tuna and the Jolly Green Giant, these are not. Advertising characters have danced the line between logos and mascot for years. Even the Cingular Jack was a bit of a hybrid with a personality that animation played out beyond the printed page. Urban vinyl is a subculture that is starting to cross over into logo design. These small vinyl characters are ubiquitous shelf clutter, enshrined in nearly every designer237。 ao Lar Firm: Cato Purnell Partners Client: Flower Factory Pseudo Crest Mix a little noseintheair, overly stodgy, family coat of arms with a sharp tongueinthecheek, Napoleon Dynamite liger, and you have something that approximates a Pseudo Crest. These are fun, and packed with detail that sticks it to the man at every opportunity. For the high school and college market, Jason Schulte39。s little more than intelligent stage craft. These logos are not necessarily dimensional。s easy to imagine the global aspect of the pany and the interlinking products and efforts with the bisecting fiber like rings. (though to the public or an untrained eye, this may well look like a random assembly of rubber bands in your top desk drawer). This is a trend that connects directly to directions from previous years–Natural Spirals and Cave Rings, specifically. This is chaos and geometry ing together. These linking rings tend to express the concept of a collective of product, employees, panies, or divisions that work together as a larger whole. They may appear to have varying degrees of autonomy or flexibility based on the tightness or shape of their configurations. Color 3 is generally the marker that defines individuality, but it also helps us grasp the concept of the whole being greater than the sum of the parts. Firm: Koch Creative Group Client: MBM Study 5 Firm: Substrate Client: Zilo Firm: Grafikonline Client: Guba Firm: Enterprise IG Client: Invista Radiance Not since the introduction of dayglow ink has there been this kind of illumination in the design industry. The brilliance of light is pervasive, and it seems to have found new ways to manifest itself. Radiance es from the sun, but it is also beaming from water, pearls, books, and even the XBox in an alien sort of way. The diversity of application ranges broadly from transparent overlays, gradients, and reflections, to lens flares, and animation. These marks have a certain warmth that conveys fort not to dissimilar from the light at the end of the tunnel. This glow may bee more prevalent as we try to convey optimism, purity, warmth or escape. But the fallback position for this much wattage is still a guiding light or source of knowledge. Firm: Cato Purnell Partners Client: Skywest Airlines Firm: Gardner Design Client: The Center Firm: LandDesign Client: Sunhaven Firm: Siegel+Gale Client: SunTrust Eco Smart The l