牛津譯林版高中英語必修四unit 1《advertising》（welcome and reading）word教案(文件)
【正文】 or who helped her with her research. The serves as a summary of the article. Try to finish the individually which will help you to strengthen what you’ ve learnt in the article. We’ ll check the answer later together. Answers (1) advice (2) advertisements (3) intended (4) public welfare (5) promote (6) customers (7) persuasive (8) nationwide (9) campaigns (10) encourage work According to the dialogue on page 5, work in pairs and discuss the three questions together. a. What are the differences between mercial ads and public service ads. b. Do you think young people are easily persuaded into buying new products? Why or why not? c. What’ s the most impressive PSA you have ever seen? Why do you think it is impressive? 【課堂鞏固】 Step 5: Postreading activities Now I’ d like to divide you into two groups and have a debate on whether advertising plays a positive or negative role in our daily lives. (Advertising is an integral part of modern life. Do you think the positive effects outweigh the negative?) 【知識小結】 Su m m a r y : St r u ct u r e o f t h e w h o le pa ssa g eT o pi c A dve r t ise m e n t s de t a il sW h a t is a n a dve r t ise m e n t ?C o n cl u sio n W h e n it c o m e s t o a dve r t ise m e n t s, w e m u st a ll u se o u r in t e llig e n ce a n d n o t b e a sl a ve t o t h e m !D o e s a n a dve r t ise m e n t t e ll pe o p le t h e co m p le t e t r u t h ?P u b lic se r v ice a dve r t ise m e n t s 【提升與拓展】 閱讀下列短文，從每題所給的四個選項（ A、 B、 C和 D）中，選出最佳答案。學生應在閱讀本文的基礎上掌握說明文的閱讀策略，了解說明文由三大部分組成。 Unit 1 Advertising Period 1 Wele to the unit and reading 一．【設計思想】 本堂課是以聽、說、讀為主的閱讀課。即：導入主
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