【正文】 y invest in teams. So it does them literally a world of good to see this unofficial world championship bee just that. This is undoubtedly an economicbased revolution we are witnessing here,one made possible by munications technology, but made to happen because of marketing considerations. Sell the game and you can sell Cola or Budweiser as well The skilful way in which American football has been sold to Europe is a good example of how all sports will develop. The aim of course is not really to spread the sport for its own sake, but to increase the number of people interested in the major moneymaking events. The economics of the Superbowl are already astronomical. With seats at US $125, gate receipts alone were a staggering $ 10,000,000. The most important statistic of the day, however, was the $ 100,000,000 in TV advertising fees. Imagine how much that bees when the eyes of the world are watching. So it came as a terrible shock, but not really as a surprise, to learn that some people are now suggesting that soccer change from being a game of two 45minute halves, to one of four 25minute quarters. The idea is unashamedly to capture more advertising revenue, without giving any thought for the integrity of asport which 此資料來自企業(yè) relies for its essence on the flowing nature of the action. Moreover, as sports expand into world markets, and as our choice of sports as consumers also grows, so we will demand to see them played at a higher and higher level. In boxing we have already seen numerous, dubious world title categories because people will not pay to see anything less than a “World Tide” fight,and this means that the title fights have to be held in different countries around the world! 35. Globalization of sporting culture means that ___. A. more people are taking up sports. B. traditional sports are getting popular. C. many local sports are being international D. foreigners are more interested in local sports 36. Which of the following is NOT related to the massive changes? A. Good economic returns. B. Revival of sports C. Communications technology. D. Marketing strategies. 37 What is the author’s attitude towards the suggestion to change soccer into one of four 25minute quarters? A. Favourable. B. Unclear. C. Reserved. D. Critical. Section II Skimming and scanning (10 points ,5 minutes.) In this section there are seven passages with a total of ten multiplechoice questions. Skim or scan them as required and then mark your answers. Text E First read the following question. 38. The main purpose of the passage is to___. A. warn people of pickpockets. B. tell people what to wear. C. describe how to catch thieves. D. explain how to contact the police. Now, go through Text E quickly and answer question 38. Pickpockets operate in crowded places in the hope of getting easy pickings. Don’t make it easy for them. Keep wallets, purses and other valuables out of sight. If wearing a jacket, an inside pocket is the best place to use. If not, your possessions are safest in a pocket with a buttondown flap. Please cooperate with the police by reporting any crime or suspicious activity immediately, either by dialling 110 or calling at your nearest police station. Text F First read the following question. 39. The main topic of the passage is ___. A. agricultural products B. irrigation methods C. natural resources D. water shortages Now, go through Text F quickly and answer question 39. 此資料來自企業(yè) It is widely accepted that China is a country faced with severe water shortages. Insufficient water resources have slowed agricultural development. And to make matters worse, some of the traditional Chinese irrigation methods have wasted an astonishing amount of water. In China today, the utilization efficiency of farming water is about 3040 per cent. This figure stands in sharp contrast to developed countries’ utilization average of 7080 per cent. The low utilization efficiency has resulted from the adoption of some traditional Chinese irrigation methods. Only by using modern irrigation methods can we reduce water shortage in agriculture. One of the advantages of modern irrigation methods is that they alone can save 2030 per cent of the present volume of wasted irrigation water. Text G First read the following question. 40. The letter is about___. A. cities in Southeast Asia B. holiday greetings C. sightseeing D. travel plans Now, go through TEXT F quickly and answer question40. May 5th 20xx Dear Mark, Hello again! Here are my holiday plans. I’ll leave on a tour of South east Asia in August and will arrive in Singapore in September. Hope we’ll be able to meet there. These are my travel plans: August 28th LondonTokyo September 1st TokyoBangkok September 4th BangkokSingapore September 7th SingaporeManila September 9th ManilaLondon Looking forward to seeing you again. Best wishes Christopher Text H First read the following question. 41. Who will read the following excerpt from a pamphlet? A. Travellers. B. Babysitters. C. Insurance agents.