搜索引擎優(yōu)化互聯(lián)網(wǎng)技術(shù)(文件)
【正文】 tle/no Page Rank ? Do not purchase links from others Link Building Ideas ? Blogs ? create a blog ? link to your site ? ment on other subject related, relevant blogs ? RSS Feed Syndication ? Syndicate information from your site / blog to be displayed on other websites ? Control the anchor text ? Press Releases ? submitted to online PR distributors ? Link back to your site ? Articles ? topics of expertise, syndicated on the web ? Link back to your site ? Industry Sources / Subject Authority Websites Who’s linking to you ? Google – Webmaster Central ? Internal External (inbound) links ? Yahoo – link:[URL] Other Optimization Ideas ? Google Base / Product Search / One Box ? Google Base: Online database of products. ? Originally created for classifieds ? Can upload information about your products ? Google Product Search (formerly Froogle) ? Shopping search engine providing searchable index of products for purchase ? Google One Box ? For certain keywords, displays content above the anic search results Google Base / Products Search / OneBox Google Base / Products Search / OneBox Google Base / Products Search / OneBox Analyze/Monitor your site ? Use an Analytics tool to monitor your site ? Visits ? Conversions ? Referrals ? Sites, URLS, Keywords ? Use a Monitoring tool to monitor your site’s ranking ? Ranking (based on keyword) ? Research petitors ? Age ? Inbound links ? Keywords used Content is King! Summary ? Perform detailed keyword analysis ? Make sure your site is crawlable ? Use Web Standards to create clean, light pages ? Implement keywords on appropriate page elements ? Obtain links from quality, authoritative sources ? Design/implement with the user first, then the search engine in mind Resources Search Engine Relationships ? Bruce Clay’s Search Engine Relationship Chart Keyword Tools (online) ? Google AdWords: Keyword Tool ? Trellian Keyword Discovery ? Wordtracker ? SEOBook SEOTools Keyword Suggestion Tool Keyword Tools (clientbased) ? Web CEO Resources Analytics ? Google Analytics (Webbased Free) ? Stat Counter (Webbased Free) ? Mint (Webbased Fee) ? Omniture (Webbased Fee) ? Webtrends (Webbased – Fee) Monitoring ? Web CEO (Clientbased – Trial/Fee) ? SEO Tool Rank Checker (Webbased – Free/Fee) ? SEO for Firefox (Browserbased) ? Google Toolbar (Browserbased) Resources Books ? Search Engine Marketing – Mike Moran Bill Hunt ? Search Engine Optimization for Dummies – Peter Kent ? Building Findable Websites – Aaron Walter ? Search Marketing Strategies – James Colborn ? Web Analytics Demystified – Eric Peterson ? Web Metrics – Jim Sterne ? The Online Copywriter’s Handbook – Robert Bly Resources Web Sites ? Search Engine Land ? SEOmoz ? Web Engine Watch Podcasts (search for these in iTunes or Google) ? Daily SearchCast ? SEO 101 Online Courses ? – Search Engine Optimization Questions? Dennis Deacon – Blog: ? 靜夜四無鄰，荒居舊業(yè)貧。 check for theme relevancy HTML Headings h ? Include primary or supporting keywords in your highest heading tag (h1) ? Place supporting keywords in these heading tags ? h2 … h6 ? Make sure it makes sense to humans ? Use CSS to format the look of standard HTML head
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