搜索引擎優(yōu)化互聯(lián)網(wǎng)技術(shù)-wenkub
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【正文】 May 2023 Dennis Deacon – Agenda ? What is SEO ? Relevancy ? Keywords ? Search Engines: How content is obtained ? Site / Domain Factors ? Page Factors ? Links ? Other optimization ideas What is Search Engine Optimization? ? A subset of Search Engine Marketing ? Sometimes considered to be unique to SEM ? Focuses on the natural, anic relevancy and ranking of content in search results. ? Some practices extended into Search Engine Marketing (. obtaining links) Then, what is Search Engine Marketing? ? The act of promoting content. ? The overall activity around using search engines to market a site or online entity. ? Includes: ? Search Engine Optimization ? Paid Inclusion ? Pay Per Click (PPC) SEO vs. SEM PPC SEO vs. SEM PPC SEO SEM/PPC Pros ? Free (not including resources) ? Searchers click on anic search results more often than paid PPC links ? Excellent at creating awareness quickly ? Campaigns can be budgeted to fit a business’s needs Cons ? Time consuming ? Takes longer to see results ? Can be pricey ($25$100,000 a month) ? Must be managed constantly (daily/weekly) ? ROI can be difficult to manage ? Clickfraud SEO Ethics White Hat/Good vs. Black Hat/Evil ? White Hat ? Follows search engine guidelines ? Strives for best possible search engine ranking。 displayed as result snippet under link label above URL. ? Limit to 100200 characters ? Keywords: Banished long ago by search engines due to spamming. No value Use the Description to persuade titleGlacier Bay Highlights Alaskan Glacier Bay Cruise/title meta name=description content=Save up to $300 per cabin ends 3/31/08! This Alaskan Glacier Bay cruise itinerary is a perfect shorter getaway cruise in the beautiful remote wilderness of Alaska39。 dilutes keyword meaning Images ? Give your images descriptive filename ? Include keywords where it makes sense ? Use the alt attribute to provide information about the image ? Short description of image ? Include keywords where it makes sense ? Make sure it makes sense to humans ? Aids in usability ? Don’t stuff keywords here。 01:05:0201:05:0201:053/22/2023 1:05:02 AM ? 1以我獨(dú)沈久，愧君相見(jiàn)頻。 2023年 3月 22日星期三 上午 1時(shí) 5分 2秒 01:05: ? 1比不了得就不比，得不到的就不要。 上午 1時(shí) 5分 2秒 上午 1時(shí) 5分 01:05: ? 沒(méi)有失敗，只有暫時(shí)停止成功！。 01:05:0201:05:0201:05Wednesday, March 22, 2023 ? 1不知香積寺，數(shù)里入云峰。 2023年 3月 上午 1時(shí) 5分 :05March 22, 2023 ? 1少年十五二十時(shí)，步行奪得胡馬騎。 01:05:0201:05:0201:053/22/2023 1:05:02 AM ? 1越是沒(méi)有本領(lǐng)的就越加自命不凡。 :05:0201:05:02March 22, 2023 ? 1意志堅(jiān)強(qiáng)的人能把世界放在手中像泥塊一樣任意揉捏。 上午 1時(shí) 5分 2秒 上午 1時(shí) 5分 01:05: MOMODA POWERPOINT Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce id urna blandit, eleifend nulla ac, fringilla purus. Nulla iaculis tempor felis ut cursus. 感謝您的下載觀看 專(zhuān)家告訴 。 2023年 3月 上午 1時(shí) 5分 :05March 22, 2023 ? 1業(yè)余生活要有意義，不要越軌。 01:05:0201:05:0201:05Wednesday, March 22, 2023 ? 1知人者智，自知者明。 上午 1時(shí) 5分 2秒 上午 1時(shí) 5分 01:05: ? 楊柳散和風(fēng)，青山澹吾慮。 2023年 3月 22日星期三 上午 1時(shí) 5分 2秒 01:05: ? 1楚塞三湘接，荊門(mén)九派通。 01:05:0201:05:0201:053/22/2023 1:05:02 AM ? 1成功就是日復(fù)一日那一點(diǎn)點(diǎn)小小努力的積累。 2023年 3月 上午 1時(shí) 5分 :05March 22, 2023 ? 1行動(dòng)出成果，工作出財(cái)富。 01:05:0201:05:0201:05Wednesday, March 22, 2023 ? 1乍見(jiàn)翻疑夢(mèng)，相悲各問(wèn)年。 not just homepage ? Deep linking good ? Do not obtain links from “shady” sources ? Link farms, rings ? Link exchanges from sources of lit
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