【正文】 have leads fill them in or set marks use mailmerge feature from Word, view file and save each file with correct filename (tedious, but critical) 5. Refining Abstracts and Keywords have authors write up some keywords where necessary, add purpose information when apropriate Test, test, test the structure, links and assets 6. Production Presentation Knowledge Capture on Project XXX Workstream Area of Knowledge Capture What Aspects are Novel Why Relevant for which unit Proposed Capture Date Project “A” KS “A” To be filled out by Project team To be filled out by KS team Actual Capture Date KBases/ Homepages Knowledge Domains of GMTs, Disciplines/CAs and CoEs will have the following basic structure Introductions, Points of View, Training Material, Case Studies, External Readings BD Business Development AD Analysis Design RD Results Delivery Industry issues Conferences and seminar presentations Marketing material Competitor intelligence Client references What we find Proposal examples People and faculty AD/ impact case studies Project design Program management and monitoring Benefits case Checklists Tools/ methodologies Best practices Program management and monitoring H2 guide and tools Benefits tracking 01 Read me first ? Process of Knowledge capture ? Contacts and Experts ? Current Live project portfolio 01 Point of Views: ? InterCon?s point of view on a given industry or methodology, . some perspective is brought to the document rather than a recitation of facts/steps ? Often, but not always, a short document (1520 pages) ? includes “what we finds” 02 Detailed Industry Overviews: ? Detailed overview of a specific industry ? Same content as Point of View, but more detail and more emphasis on analysis ? Indepth description of industries (major players, industry structure, critical success factors) 03 Marketing Support Materials: ? Quality material to share with clients during business development and other client munication activities, including: ? Capability brochures/statements ? Conference presentations ? Horseblankets/whitepapers ? Proposals/proposal letters ? Red issues (selling issues for a given client/industry) ? RFP (Request for Proposal。 it bees a valuable corporate asset only if it is accessible, and its value increases with the level of accessibility” (ibid.: 18) ? Expert systems, artificial intelligence, desktop videoconferencing, hypertext systems such as intras and knowledge maps. ? The purpose of harnessing knowledge is, of course, clear: to turn knowledge into a valuable corporate asset, which will help to increase the petitive advantage of panies. Knowledge and Intellectual Capital ? “The formation of the discourse on intellectual capital is predicated upon the assumption that the traditional doubleentry bookkeeping system is not able to reflect emerging realities. It is an inadequate tool for measuring the value of corporations whose value, it is claimed, lies mainly in their intangible ponents.” (Yakhlef and SalzerM246。 Nahaphiet and Ghoshal, 1998。tre. ? ?knowwhat? and ?knowhow?. ? ?knowing about something? and ?knowing through direct experience? (King, 1964) or ?knowledge about? and ?knowledge of acquaintance? (James, 1950). ? While experience is directly related to ?knowhow?, ?knowwhat? is the result of “systematic thought that eliminates the subjective and contextual contingencies of experience” (Spender, 1996: 49). ? Blackler (1995): embrained, embodied, encultured, embedded and encoded. ? Spender (1996): conscious (explicit individual knowledge), objectified (explicit anisational knowledge), automatic (preconscious individual knowledge) and collective (practical, contextdependent anisational knowledge). ? “[T]he quintessential knowledgecreation process takes place when tacit knowledge is converted into explicit knowledge. In other words, our hunches, perceptions, mental models, beliefs, and experiences are converted to something that can be municated and transmitted in formal and systematic language.” (Nonaka and Takeuchi: 1995: 230231, italics added) The Knowledge Commodity ? “The modity reflects the social characteristics of men?s own labour as objective characteristics of the products of labour themselves…It is nothing but the definite social relation between men themselves which assumes here, for them, the fantastic form of a relation between things.” (Marx, 1976: 164165) Commodity Fetishism “The mysterious character of the modityform consists therefore simply in the fact that the modity reflects the social characteristics of men?s own labour as objective characteristics of the products of labour themselves, as the socionatural properties of these things. Hence it also reflects the social relation of the producers to the sum total of labour as a social relation between objects, a relation which exists apart from and outside the producers. Through this substitution, the products of labour bee modities, sensuous things which are at the same time suprasensible or social. In the same way, the impression made by a thing on the optic nerve is perceived not as a subjective excitation of that nerve but as the objective form of a thing outside the eye. In the act of seeing, of course, light is really transmitted from one thing, the external object, to another thing, the eye. It is a physical relation between physical things. As