電子商務(wù)講義(文件)
【正文】 terns) ? 方案設(shè)計領(lǐng)域 (Design Space) ? 連接（中間）件 connector(middleware) ? 技術(shù)和產(chǎn)品領(lǐng)域 （ Technology Product Space） 應用開發(fā)： HTML、 XML、 EJB、 CORBA WebSphere 商業(yè)智能； DB2 供應鏈管理： MQ Series等 客戶關(guān)系管理（ CRM） Customer Relationship Management ? CRM借用歷史數(shù)據(jù)改進客戶關(guān)系管理 ? 客戶關(guān)系管理（ CRM）的正確描述 ? 企業(yè)通過某種方式，來發(fā)現(xiàn)、選擇、 獲取客戶，和客戶打交道，并保持現(xiàn)有客戶。 ? 電子商務(wù)業(yè)務(wù)模式（ Business Pattern） ? User to Business 電子交易（ eCommmerce） ? 通過數(shù)字媒介（ Digital Medium） 來購買銷售商品 ? Emerce 的內(nèi)容 ?Activities related to buying, selling,and marketing over the Inter. ?Allow people to securely buy goods and services electronically. ?Advertising, marketing, shopping, purchasing, and paying. ? 電子交易中的 Upsell ? 向客戶推銷某種產(chǎn)品的更新產(chǎn)品 ? 電子交易中的 Crosssell ? 向客戶推銷某種產(chǎn)品相關(guān)的其它產(chǎn)品 ? 電子交易中的 360 度營銷 ? 通過各種方式接觸客戶，如網(wǎng)站、郵件、呼叫中心等 供應鏈管理（ SCM） Supply Chain Management 企業(yè)在其商品生產(chǎn)過程中聯(lián)系與物流關(guān)聯(lián)的企業(yè)內(nèi)部、外部的人員、作業(yè)方法和相關(guān)信息的方式。 ? ORB Interface來處理復雜的調(diào)用細節(jié) ?適用于非結(jié)構(gòu)化的數(shù)據(jù)即文檔數(shù)據(jù)的管理，是數(shù)據(jù)庫系統(tǒng) ?采用 Lotus系統(tǒng)工具作應用開發(fā) ?典型的應用為公文管理和知識管理 ? Lotus Domino Server IBM電子商務(wù)框架 （ IBM Framework for ebusiness） AFeb 特征、優(yōu)勢 ?用平臺框架構(gòu)建電子商務(wù)的優(yōu)勢 ? A standardsbased model that enables multiplatform/multivendor solutions跨平臺 ? Portfolio of leadership products門戶 ? Quick to deploy, easy to use易用 ? Servercentric with single model across servers集中服務(wù) ? System can be managed for 24 x 7全日制管理 ? Leverage core system by extending existing applications into the world of ebusiness利用核心系統(tǒng)擴展全球商務(wù)應用 Rich capabilities to support simple to sophisticated applications支持能力強 ? Rapid application development environment based on crossplatform standards including Java快速開發(fā)跨平臺應用 ? The availability of ponents for development can bring a highspeed,highquality project to pletion in a time span that has seldom previously seen構(gòu)件適用 The Framework System Model ? 第一層（ First Tier）：客戶端 Client ? The main function of the client in this model is to present information and results produced by an application to the user. In this system model, the clients are sometimes referred to as “ thin” clients. This means that little or no application logic is executed on the client end, therefore, relatively little software is required to be installed on the client. The first tier supports a wide range of technology such as: ? Inter browsers: Many browsers are available such as Netscape Navigator or Inter Explorer. ? Personal digital assistants: They are small devices that give you access to a wide range of Web applications and services. Many PDAs are developed and exist on the market today, such as Palm Pilot by 3Com or iPAQ by Compaq. ? Mobile phones: These are efficient data access device
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