買手和商品企劃師的職能分工(文件)
【正文】 析回顧公司戰(zhàn)略，競爭對手情況和市場數(shù)據(jù)? Identify key gaps in product proposition 發(fā)掘產(chǎn)品種類的空白? Identify changes to structure, direction and design of product area 決定產(chǎn)品的結(jié)構(gòu)，方向和設(shè)計的變化21Copyright: James Clark and Prentice DayDevelop planning strategies經(jīng)營策略的制定22Copyright: James Clark and Prentice DayProfile of a Buyer買手的工作內(nèi)容n Develop planning strategies 經(jīng)營策略的制定? Review petitor positioning 競爭對手的產(chǎn)品定位? Create minimum credible offer (MCO) 創(chuàng)建自己的最小擺放量? Agree sales plan growths/declines for product area 決定銷售計劃? Develop price architecture 建立價格結(jié)構(gòu)? Visit trade shows/suppliers: be aware of trend prediction 參觀貿(mào)易 展，供應(yīng)洽談會，對流行趨勢預(yù)測充分了解23Copyright: James Clark and Prentice DayDeliver balanced product ranges實施均衡的產(chǎn)品品類設(shè)置24Copyright: James Clark and Prentice DayProfile of a Buyer 買手的工作內(nèi)容n Deliver balanced product ranges 實施均衡的產(chǎn)品品類設(shè)置? Work with Designers to develop range designs 與設(shè)計師合作做產(chǎn)品設(shè)計? Review product through sampling sealing process 通過樣本檢驗產(chǎn)品? Develop necessary packaging design 必要的包裝設(shè)計? Ensure strategy variables are delivered 保證實施戰(zhàn)略的各個方面n Price, margin, quality, lead time 價格，利潤，質(zhì)量，訂貨至 送貨時間? Ensure range width and depth plies with range plans 保證產(chǎn)品品類設(shè)置的實施（種類、數(shù)量）25Copyright: James Clark and Prentice DaySource and maintain supplier base尋找和保持供貨商的基礎(chǔ)26Copyright: James Clark and Prentice DayProfile of a Buyer 買手的工作內(nèi)容n Source and maintain supplier base 尋找和保持供貨商的基礎(chǔ)? Source supplier base suitable for product plans and designs 尋找合適產(chǎn)品風(fēng)格類型的供應(yīng)商? Review fit of existing supplier base 調(diào)整與現(xiàn)有供貨商的關(guān)系? Work with Quality assurance on sampling and sealing process 在制作樣本的過程中與質(zhì)檢部門合作? Negotiate trading terms with suppliers 與供應(yīng)商談判貿(mào)易條件? Manage in season issues, disputes and opportunities 在銷售季內(nèi)尋找新的機(jī)遇27Copyright: James Clark and Prentice DaySupport marketing proposition支持市場營銷的工作28Copyright: James Clark and Prentice DayProfile of a Buyer 買手的工作內(nèi)容 n Support marketing proposition 協(xié)助市場營銷工作? Decide on marketing spend 決定市場營銷所要投入的花費? Propose marketing strategy to support product strategy 通過市場營銷戰(zhàn)略來支持產(chǎn)品戰(zhàn)略n Financial support, promotional support, retail support 財務(wù)，促銷 零售上的支持? Agree artistic direction for editorial or point of sale collateral (POS) 決定產(chǎn)品宣傳方向和銷售點29Copyright: James Clark and Prentice DayMerchandisers 商品企劃師The role 職能30Copyright: James Clark and Prentice Day31Copyright: James Clark and Prentice DayMerchandising structure – reminder 商品企劃部結(jié)構(gòu)Merchandiser商品企劃師Assistant Merchandiser助理商品企劃師Allocator配貨員32Copyright: James Clark and Prentice
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