【正文】 cularly its use of SO strategies, such as its acquisition of The Spaghetti House, a brother porridge shop, etc. as its products plement , we achieved a successful product diversification music organization to attract new customers. And acquisition of industrial selfsufficiency and generate enough profit for the entire organization to provide a good cycle.Through SWOT analysis, Coral39。s products are many magazines or nonhealth organizations have criticized the food. Compare the Weaknesses in management practicesBecause the management of Coral Group and McDonald39。s ability to plete 150% of lowlevel management can work hard if promoted to senior management because of his work after capacity may only remaining 100% or less, such as the pany39。s Facella employees that the machine concept easily lead to staff turnover, and this system does not increase their sense of belonging. So McDonald39。s this organization is very large, to maintain the vitality is not very easy, and that McDonald39。s French fries and Coke is no longer selling it, that will not be Mcdonald’s? This problem is quite severe for McDonald39。s is the United States the main source of a large number of obese patients. In particular there is a documentary of obesity Super Size Me McDonald39。s fast food panies, as well as from abroad, large organizations such as McDonald39。s should be considered for personnel management employees more benefits, and more concerned about a certain respect for the staff so that employees feel they are important for the pany, such as records of staff contacts,Even McDonald39。s petitiveness.3 in terms of leadership, I think McDonald39。s as the world39。s to buy some other type of food fast food chains (such as Japanese, English, Chinese, etc.) to increase the diversification of their food menu so customers have more choices, increased health of the menu. This would attract customers to a healthy diet, while also maintaining old customers.2, I think McDonald39。s management and business strategy is more mature, so McDonald39。s, employees can enjoy a free lunch and to buy McDonald39。s goal should not only focus on Asia, in fact it is Europe, the United States have business, but if Western countries want to increase the market must be a lot of publicity, and the introduction of food products for Western of cultural differences, such as the habit of Westerners do not eat animal organs are Cafe de Coral Group to enter the Western markets must consider the factors studied, if rashly, it will certainly Waterloo.4. ConclusionAll in all, Cafe de Coral Holdings is almost equal to the local McDonald39。s[online]Available from[6 NOV 2011] Caf233。[online]Available from[6 NOV 2011]Cafedecoral Corporate(2011)Cafedecoral Corporate Overview[online]Available from[15 OCT 2011]Choi,LM. Kang,KC(2008)customer satisfaction Cafe de Coral Holdings four years of transformation and development: Cosmos Books Ltd.Citi International Case Competition(2006) Caf233。Cost of control:The source of Economic Rents for McDonald39。Journal of McDonald’s CorporationMcDonald39。 De Coral Strategic Plan [online]Available from[19 OCT 2011]Thinking Made Easy(2010b)Caf233。s in East Asia.39。 de Coral[online]available from [5 NOV 2011]Wikipedia, the free encyclopedia(2011b)McDonald39。s Success[online]Available from[6 NOV 2011] 10 / 10。sl[1 NOV 2011Xiao,JZ.(2004)McDonald39。s Management Research:McDonald39。 DE CORAL EXPERIENCE[online]Available from[19 OCT 2011]Thinking Made Easy(2010d) Information Technology: McDonalds [online]Available from [19 OCT 2011]Watson,J,L.(2006)39。s[online]Available from[7 nov 2011]The official Board(2011a)McDonald39。.University of MichiganMarketing at McDonald’s.(2008)39。s:Prologue Books CompanyFortune Chinese website(2011)Jim Skinner: McDonald39。Caf233。s, so the problems faced by both are of them, or they have better treatment of employees, Facella doctrine is actually outdated, employees need more than just money, but all kinds of respect and benefits. So long as these two organizations is bound to pay more attention to employees to increase petitiveness of the two panies as petitors Cafe de Coral Group more able to penetrate the Chinese market, but Cafe de Coral Group, the scale of development than McDonald39。s position down, if the strength of petent employees have a higher position on the course to give promotions and pay rises, but only if the petent staff currently working my opinion, should only pay without promotion, thus reducing the when employees can not rise to the new job after promotion the petitiveness of the pany.3 to allow for emergency leaders decided that in order to meet changing market needs. Increase opportunities for the pany benefited greatly, of course, if the decision fails leaders must be responsible..4 more subtle