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l Context (background)2. Five features of Successful Memos3. Two ponents of Memos4. Emailsamp。 三、教學章節(jié)教學目的、基本內(nèi)容要求、重點和難點Chapter 1 Introduction1. 教學目的:Understand what business writing involvesThe major differences between school writing and business writingUnderstand the principles of effective business writingShow awareness of the importance of culture in business munication:Seven steps in the process of wringThree principles of business writing:Intercultural Awareness in Business WritingEthical issues in business writingChapter Two the Layout of Business Letter1. 教學目的:Know the essential parts amp。通過該門課程的學習,學生可以全面掌握商務英語寫作的基本概念、基本理論、基本技巧,也可以鞏固英語專業(yè)其它專業(yè)課程的學習,是一門實用性很強的課程。通過本課程的教學,可以培養(yǎng)學生掌握商務英語寫作的基礎知識,商務英語書信的基本格式和寫作技能,了解主要的商務英語寫作類型,提高商務英語書面表達能力,為畢業(yè)后成為適應社會現(xiàn)代化建設需要的應用型涉外商務工作者打下良好的基礎。amp。amp。amp。amp?!渡虅沼?