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【正文】 or) ? … 145 Target (2 factors) ? … ?… ? … ?… 146 Target (3 factors) ? … ?… ? … ?… ? … ?… 147 Text blocks (2) ? … ... ? … ... 148 Text blocks (3) ? … ... ? … ... ? … ... 149 Text blocks (4) ? … ... ? … ... ? … ... ? … ... 150 Text blocks (5) ? … ... ? … ... ? … ... ? … ... ? … ... 151 Text blocks (2) ... ? ... ... ? ... 152 Text blocks (3) ... ? ... ... ? ... ... ? ... 153 Text blocks (4) ... ? ... ... ? ... ... ? ... ... ? ... 154 Text blocks (5) ... ? ... ... ? ... ... ? ... ... ? ... ... ? ... 155 Text blocks (2 + 3) ?… ?… ... ... ? … ? … ? … ? … ? … ? … ?… 156 Text blocks (3 + 3) ... ... ... ? … ? … ? … ?… ? … ? … ? … ?… ? … ? … ? … ?… 157 Text blocks (3 + 4) ?… ?… ?… ... ... ... ? … ? … ? … ? … ? … ? … ? … ? … ? … ... ? … ? … ? … 158 Text in box Box title Box title Box title Level 1 text ? Level 2 text Level 3 text Level 1 text ? Level 2 text Level 3 text Level 1 text ? Level 2 text Level 3 text 159 Text in box Box title Box title Box title Box title Level 1 text ? Level 2 text Level 3 text Level 1 text ? Level 2 text Level 3 text Level 1 text ? Level 2 text Level 3 text Level 1 text ? Level 2 text Level 3 text 160 Text in box Box title Box title Box title Box title Level 1 text ? Level 2 text Level 3 text Level 1 text ? Level 2 text Level 3 text Level 1 text ? Level 2 text Level 3 text Level 1 text ? Level 2 text Level 3 text 161 Text in box Box title Box title Box title Box title Level 1 text ? Level 2 text Level 3 text Level 1 text ? Level 2 text Level 3 text Level 1 text ? Level 2 text Level 3 text Level 1 text ? Level 2 text Level 3 text Phase I Phase Name (Title Case) Phase II Phase Name 162 時 間 表 Wk Month ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... Issues ? … 163 Valueadded chain Supplier Customer Development Production Sales Distribution Company 164 愿 景 愿景 165 Waste of resources – problem ? Problem 3 ? Problem 1 ? Problem 2 ? Problem 4 166 Waste of resources – solution ? Solution to problem 3 ? Solution to problem 1 ? Solution to problem 2 ? Solution to problem 4 167 As a shortterm cashcow, more public products are expected to be sole in contributing to the early break even ? Project selling only ? Purely import ? Doesn’t take up much corporate capacity ? High unit price ? High profit margin Shortterm salesup potential ? Strong Swiss brand with original import concept ? Current sales of public products account for 38% of Geberit gross sales turnover Longterm prospect ? The market size for public products itself is limited and shrinking ? Limited number of targeted highend hotels and buildings for Geberit ? Many petitors within the industry ? Lack of oneset solution ? Combined selling approach is being difficult (. Kohler to whom Geberit used to provide electronic produces and sell in projects has launched its own electronic products ? Market size for Geberit public products is limited 168 100% stacked bar graph 61010241561010241535712857914101341060% 1 0 % 20% 30% 40% 50% 60% 7 0 % 80% 90% 100%C a t e g o r y AC a t e g o r y BC a t e g o r y CC a t e g o r y DC a t e g o r y EAxis Title Axis Title Title, Time Period Subtitle Column 1 Column 2 Column 3 Column 4 Column 5 Key 169 Stacked column graph 610 101524610 1015243578125791014134610010
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