奧美-客戶關(guān)系管理全英(文件)
【正文】 RM ? Focused on CRM ? Electronic Data Marketing (EDM) ? M Oglivy amp。 Mather 18 The Technology road ahead 20xx ? Technology strategy objectives ? Technology – Strategic key focus ? Key technologies and skills ? Training Plan ? Technology Laboratory ? Work with other panies and anizations ? Services provided by the Technology group amp。 Mather 20 Technology – Strategic key focus ? Currently used technologies ? Content Management System ? Active Server Pages and Web Applications Development ? Light and Medium Backend Database Development ? Future technologies ? Mobile ? CRM ? ASP Model ? Consulting technologies ? Heavy backend database development. ? Full scale transaction based emerce solutions. ? ERP and online supply chain management amp。 Ogilvy amp。 Ogilvy amp。 Ogilvy amp。 Ogilvy amp。 Ogilvy amp。 Mather 21 Key Technologies and skills ? Operating Systems – Linux, Sun Solaris, Windows NT etc… ? Platforms and Web Application Servers – Zope, Domino, Netscape, Apache ? Database – MS SQL, My SQL, Oracle, DB2 ? Programming – Perl, Python, C, Java, Java Script, HTML, DHTML, VBS ? Tools amp。 Mather 19 Objectives ? To be a technology center of excellence among the Interactive groups in the region and worldwide. ? To excel best practices and technologies in the region and worldwide. ? To be on the leading ed
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