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Cultural Patterns 4. Activity orientation ? a. Value Doing Orientation ? b. Value Being Orientation ? c. Value BeinginBeing Orientation Chapter 7 Cultural Patterns 5. Relational orientation ? a. Value Individualism Orientation ? b. Value Lineality Orientation ? c. Value Collaterality Orientation Chapter 7 Cultural Patterns Exploring Ideas ? What would you add or change to more accurately express the Chinese orientation to relation? Is the relational orientation changing? What is your evidence? Chapter 7 Cultural Patterns Text E: Hofstede’s cultural dimensions 1. Individualism versus collectivism 2. Uncertainty avoidance 3. Power distance 4. Masculinity versus femininity Chapter 7Cultural Patterns 1. Individualism versus collectivism The characteristics of cultures that value individualism ? People’s personal goals take priority over their groups like the family or the employer. ? The loyalty of individualists to a given group is very weak. ? People feel they belong to many groups and are apt to change their membership as it suits them, switching churches, for example, or leaving one employer for another. Daniel Goleman Chapter 7 Cultural Patterns 2. Uncertainty avoidance ? Uncertainty avoidance deals with the degree to which members of a culture try to avoid uncertainty. ? Hofstede summarizes the view of people in high uncertainty avoidance cultures as “what is different, is dangerous,” and the belief of people in low uncertainty avoid