【正文】 we may focus more of our AD on the life span of the pager and the relationship between the age of pager and the weak performance ? we may add some vogue sense to the pager through AD and try to differentiate the pager from the mobile phone and the portable puter through adding more public amp。 implication ? the information has take a lot of space and do some harm to the info munication ,so they prefer the basic function and the free choice of the others dissatisfactory implication ? we may suggested that the operator just provide the basic function to the public user and offer them the free choice of the other functions main finding and implication: nonintendor suggestion ? the fame ,the coverage,and the good aftersales service of the operator is the most important factors to choice the operator ? the brand ,the size ,the appearance and the contend of the pager is most important factor considered ? the service provided should be more focus on the work not the entertainment ,such as the check of the account suggestion implication ? according to the suggestion on the pager ,which one is the best? ? the size ,the service and the coverage should be the criteria for choosing the operator ? we may suggest the operator to provide more service related on the work which is more specified to the demand from a certain industry main finding and implication: nonintendor suggestion ? one of the interviewer said that if the price is below the 300500 and also acpanied with the free of service charge and most important of all is the good type ,they may considered the replacement suggestion implication ? with the good type ,the method of freepageramp。executor interview Intendor Questionnaire Appendix 3 Interviewed corporate list C o m p a n y ch a ra ct er Si ze ty pe C o m p a n y ch a ra ct e rSi ze ty peB ao s t e e l gr oup SO E lar ge E x per ie nce du s e rS h a ng h ai x i nc h e ngs e r vic e c oSO E s aml l E x per ie nce du s e rP e o pl e ar m yp u bl is h i ng hou s eSS E x per ie nce du s e rS h a ng h ai hon g koudepar t m e nt s t o r eP OE s m all E x per ie nce du s e rZ hi la n m e c h a ni c c o F OE s m all N on i nt e nd o r S h a ng h aii n t e r n a t i onal t r a de c oSO E m e di um E x per ie nce du s e rS h a ng h ai ai j ia n c o SO E m e di um N on i nt e nd o r S ou t h w ait a n gr oup SO E m e di um N on i nt e nd o rA n s h a n s e c u r it y c o SO E lar ge N on i nt e nd o r S h a ng h ai c h e m is t r yi n s t it ut i onGA i n t e nd o rS h a ng h ai ge n e r a lM o t o c oJV lar ge N on i nt e nd o r S h a ng h ai p aper c o SO E s m all N on i nt e nd o rX iaf e i c o s m e t ic c o C OE m e di um N on i nt e nd o r S h a ng h ai m un ic ip le GA N on i nt e nd o rS h a ng h ai n e w spap e rSS N on i nt e nd o r F in a nce pap e r SS N on i nt e nd o rS h a ng h aibr oadc as t i ngSS N on i nt e nd o r S h e n g l on g gr oup SO E lar ge N on i nt e nd o rS hu g ua ng c o P OE s m all N on i nt e nd o r S h a ng h ai j ia w a c o JV m e di um N on i nt e nd o rS OE : s t a t e o wn ed en t er pr i s e GA : Go v er nm e n t A gen c y S S : s pec i a l s y s t e mJ V j o i n t v en t ur e F OE : f o r ei g n o wn ed e n t er pr i s e P OE : p r i v at e o wn ed en t er pr i s eC OE :co l l ec t i v e o wn ed en t er pr i s eInterviewed corporate list 。replacement of pager? ? Which department is the executor ? ? Who owned publicpurchase CCD,and why? ? Who owned publicpurchase numeric,and why? ? What is main pager brand in pany? ? What is internal pagerexchange process? ? What is the dissatisfactory point in their pageruse experience? ? What is the extra function needed by user? Questionnaire Decisionmakeramp。 the overe method ? think it is very troublesome to change the number acpanying the replacement of pager ? the relative less budget will hinder the replacement ? the pany don39。 the overe method ? most consumer don39。 popularity in the pany market ? it is the right time to push the trade