四川汶川地震公園營(yíng)銷策劃1-wenkub
2024-11-09 02 本頁面
【正文】 ..............................................................................................................................1 一、四川汶川地震遺址公園的現(xiàn)狀和基礎(chǔ)情況..................................................................1二、公園優(yōu)劣勢(shì)分析..............................................................................................................1（一）優(yōu)勢(shì)......................................................................................................................1 ......................................................................................................1 ..........................................................................................................2 ......................................................................................................2 ..........................................................................................................2 ..........................................................................................3（二）劣勢(shì)......................................................................................................................3三、目標(biāo)顧客群體分析..........................................................................................................3（一）游客選擇旅游景區(qū)景點(diǎn)的心理模式..................................................................3（二）游客如何選擇旅游方式......................................................................................4四、項(xiàng)目投資判斷..................................................................................................................4五、項(xiàng)目定位及經(jīng)營(yíng)主題......................................................................................................5六、具體的營(yíng)銷策劃..............................................................................................................5（一）核心戰(zhàn)略..............................................................................................................5（二）具體的營(yíng)銷實(shí)施..................................................................................................6 ..........................................................
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