電子商務(wù)實(shí)驗(yàn)三-wenkub
2024-10-29 06 本頁(yè)面
【正文】 真完成規(guī)定的實(shí)驗(yàn)內(nèi)容，真實(shí)地記錄實(shí)驗(yàn)中遇到的各種問題和解決的方法與過程，并繪出整個(gè)業(yè)務(wù)運(yùn)作的流程圖。（2）總結(jié)沃爾瑪?shù)奈锪髋渌偷膶?shí)現(xiàn)及成功之處。二、實(shí)驗(yàn)內(nèi)容（1）訪問聯(lián)想電子商務(wù)系統(tǒng)網(wǎng)站（://.），上網(wǎng)搜集聯(lián)想集團(tuán)電子商務(wù)物流的實(shí)現(xiàn)相關(guān)資料。（2）訪問沃爾瑪?shù)恼军c(diǎn)，查閱相關(guān)資料，了解沃爾瑪?shù)奈锪髋渌拖到y(tǒng)及該系統(tǒng)采用的技術(shù)。（3）總結(jié)海爾電子商務(wù)營(yíng)銷策略和實(shí)現(xiàn)的方法，分析海爾電子商務(wù)營(yíng)銷成功的原因。（4）根據(jù)實(shí)驗(yàn)情況寫出實(shí)驗(yàn)報(bào)告，內(nèi)容包括：①實(shí)驗(yàn)?zāi)康?；②?shí)驗(yàn)內(nèi)容；③實(shí)驗(yàn)步驟（文字?jǐn)⑹?，配以圖形或圖片展示，并畫出整個(gè)操作的流程圖）；④實(shí)驗(yàn)結(jié)果（闡述每個(gè)操作過程的結(jié)果，如扮演商場(chǎng)管理員，通過....，對(duì)商場(chǎng)作...管理，結(jié)果商場(chǎng)....）；⑤實(shí)驗(yàn)中遇到的問題，及對(duì)問題的思考和解決辦法。掌握網(wǎng)上調(diào)查的操作技巧。適合不會(huì)反感這種強(qiáng)制式廣告的瀏覽者。例如京東在用戶注冊(cè)的時(shí)候需要填寫電子郵件，當(dāng)出貨等消息發(fā)至郵箱中時(shí)，會(huì)有您可能感興趣的商品一欄，便會(huì)列出網(wǎng)站根據(jù)追蹤你的行跡，覺得你可能喜歡的商品。網(wǎng)絡(luò)廣告與傳統(tǒng)廣告的異同。3）傳統(tǒng)廣告的制作成本較高，而網(wǎng)絡(luò)廣告的制作成本相對(duì)是較低的。廣告費(fèi)用的收取標(biāo)準(zhǔn)。：經(jīng)過定位的用戶的千次印象費(fèi)用（如根據(jù)人口統(tǒng)計(jì)信息定位）。如關(guān)鍵詞廣告一般采用這種定價(jià)模式。CPL廣告（Cost for Per Lead）：按注冊(cè)成功支付傭金。按銷售計(jì)費(fèi)：CPO廣告（CostperOrder)：也稱為CostperTransaction，即根據(jù)每個(gè)訂單/每次交易來收費(fèi)的方式。、橫幅廣告：可以和其它相關(guān)聯(lián)的網(wǎng)站交互在各自的網(wǎng)站上顯示出對(duì)方公司的廣告，已達(dá)到節(jié)省廣告費(fèi)用的效果。（此題要求用英文回答，不少于300個(gè)單詞）With development of the Internet, especially in recent years, Internet plays an important role among people in society, and has an influence on people’s the number of the Internet users increasing, more and more people pay attention to the profit that Internet can bring to them, including many advertisers in advertisement is growing rapidly in recent television viewers are migrating to the Internet, which causing the large number of Internet addition, many Internet users are well educated and have high , many Internet surfers are adesired target for of the presence of people, more and more panies choose put their advertising on the advertising has a unique advantage, it is an important part of the modern marketing media strategy, it has fast results and is satisfactory, which is a good way for the expansion and growth of small panies, especially for extensive international business to the traditional advertising, the Internet advertising has many advantages and terms of on the advantages, to begin with, Internet advertisements are available 24 hours a day, 365 days a year, and the people say, the internet breakthrough time and geographical ensures the openness of the Internet , Internet advertising spread faster, the network does not have boundaries, and can spread information contrary, newspapers and magazines’ paper need typographical and to be printed, which take a lot of , Internet advertisement cost less than advertisements on TV, especially in prime , Internetadvertisin
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