【正文】 d practical significance. This article main discussion through the international cultural exchange between the promotion of international trade, from the international cultural exchange in the present situation, the role of Jiangsu Sainty Corp., Ltd. are faced with the problem and its causes, and the development strategy of these aspects to analyze the importance of international cultural exchange in foreign trade in Jiangsu, as well as the Jiangsu Sainty Corp., Ltd. international group, how to grasp the good produced by internatio nal culture exchange and business opportunities. Keywords: international cultural munication foreign trade effect development strategy 目錄 I 目 錄 摘 要 ............................................................................................................................... I Abstract .............................................................................................................................. I 第一章 緒 論 .................................................................................................................. 1 研究背景 .............................................................................................................. 1 研究目的及意義 .................................................................................................... 1 第二章 江蘇舜天國際集團有限公司的發(fā)展現(xiàn)狀 ................................................................. 2 江蘇舜天國際集團有限公司概況 ............................................................................ 2 企業(yè)簡介 ..................................................................................................... 2 企業(yè)愿景 ..................................................................................................... 3 組織架構 ..................................................................................................... 4 管理層介紹 ................................................................................................. 4 企業(yè)文化 ..................................................................................................... 5 第三章 江蘇舜天國際集團有限公司發(fā)展的 SWOT 分析 ..................................................... 6 江蘇舜天國際集團有限公司發(fā)展國際文化交流的優(yōu)勢 ........................................... 6 客戶資源優(yōu)勢 .............................................................................................. 6 人才優(yōu)勢 ..................................................................................................... 6 融資優(yōu)勢 ..................................................................................................... 6 品牌優(yōu)勢 ..................................................................................................... 6 江蘇舜天國際集團有限公司發(fā)展國際文化交流的劣勢 ............................................ 7 缺乏輸出突出企業(yè)文化的新產品 .................................................................. 7 觀念滯后、缺 乏創(chuàng)意 ................................................................................... 7 缺乏對外文化交流的戰(zhàn)略與支持 .................................................................. 7 國內外經濟形勢的變化 ................................................................................ 7 江蘇舜天國際集團有限公司發(fā)展國際文化交流的機遇 ............................................ 8 企業(yè)在開發(fā)新能源方面發(fā)展的優(yōu)勢 .............................................................. 8 江蘇舜天國際集團有限公司發(fā)展國際文化交流的挑戰(zhàn) ...........................................10 國內外形勢對公司貿易業(yè)務的發(fā)展帶來挑戰(zhàn) ...............................................10 進出口業(yè)務發(fā)展 不平衡，進口業(yè)務相對薄弱 ...............................................10 市場多元化發(fā)展緩慢 ..................................................................................10 合作工廠資源缺乏 ......................................................................................10 資源清理整合任務艱巨 ...............................................................................10 第四章 國際文化交流對江蘇省對外貿易的作用 ......................................