【正文】 er that exploits the benefits of each ? They are closely interrelated....and often mutually required.…for example…. ? Web services enable anytime, anywhere access to information and transactions on any device and any platform ? Web services brings new development and deployment paradigms to enterprise software and to electronic business ? Mobile business brings new access paradigms to enterprise software and to electronic business ? Wireless/mobile is being a key node for digital services/web services transactions and processes 7 Mobile Business Web Services MBusiness Drivers ? Anytime, anywhere mobile access to enterprise processes and information ? Increased revenues ? Increased customer satisfaction and retention ? Reduction of costs ? Improved efficiencies and productivity ? Reduced cycle times ? Ability to make faster and more informed decisions ? Differentiation from the petition ? Improved data accuracy Web Services Drivers ? Software as a service movement ? “Unbundling” of enterprise processes – virtual enterprise ? Reduction of plexity ? Migration towards realtime enterprise ? Reduction of cost for development efforts ? Interoperability across heterogeneous devices and applications ? Looselycoupled integration that can acmodate changes to business process Trend Enterprise Trends Web Services Mobile Business Back To Basics Enterprise Performance improvement and cost takeout Yes Yes Virtual Enterprise Outsourcing of noncore petencies, software as a service Yes Yes Ubiquitous Enterprise Increasing user mobility and accelerated pace of work Yes Yes RealTime Enterprise Need for timely access to businesscritical applications and information Yes Yes 8 ? Enterprise production implementations ? CRM, SFA, SCM, Business Intelligence ? Advanced Devices ? Telematics ? LocationBased Services ? Widespread Enterprise Production Implementations ? Multimodal interfaces ? Context Aware ? Artificial Intelligence ? RFID (“Bits and Atoms”) ? MCommerce Strategy Execution 4 1 2 Viral Enterprise Mobility Trends Timeline ? Enterprise education / research ? Hype around the “Wireless Web” ? Mostly consumer focused ? WAP ? Stocks, News, Weather ? Enterprise pilots in , PIM, CRM / SFA ? Early strategy formulation ? Wireless Middleware ? WASPs ? Unified Messaging ? Enterprise strategy formulation ? Digital Services ? 3G Production Deployments ? WLAN ? Adoption barriers are removed Education 2023+ Late Majority 2023 Early Majority 2023 “ Chasm” 2023 Early Adopter 1999 2023 Pioneer Enterprise Production Deployments of Wireless Data 9 Wireless Data Examples ? Today’s enterprise landscape in terms of wireless and mobile deployments…. ? Supply Side ? Overabundance of wireless middleware vendors…we expect consolidation and return to prominence of the major players such as IBM, Microsoft and Oracle ? Intelligent new solutions…for example, wireless infrastructure management from panies such as mFormation Technologies ? Elimination of barriers to adoption…for example, recent 3G announcements from panies such as Sprint PCS ? Demand Side ? Strategy formulation…value proposition and business case development ? Pilots…paving the way for process and behavior change required to exploit wireless and mobile solutions ? Implementation by early adopters…for example InfoWave and American University 10 Wireless Data Examples ? American University American University asked KPMG Consulting to conduct a detailed study and pilot to determine the viability of offering wireless voice and data service to students, faculty and staff. The KPMG Consulting team bined market research, financial analysis and petitive analysis to evaluate and validate the opportunity. KPMG Consulting then helped the client select vendors and conduct a two month pilot of a wireless voice and data system.. The successful conclusion of the pilot validated the wireless strategy and proposed wireless work. On May 1, 2023, American University announced their plans to implement campuswide, the wireless system to handle voice, data and messaging. ? InfoWave Infowave develops software that allows mobile and disparate workforces to access corporate works using wireless devices. To support its rapid and dynamic growth, the client wanted to implement a CRM solution to provide more accurate, uptodate customer information to its sales force and channel partners. The wireless CRM solution was deploy