【正文】 he nature of travel planning and travel itself? How will we reach them? What types of tourism are likely to grow? Key Demographic Trends Aging of population Changes in households Rising education Geographic shifts Cultural diversity Influence of women Growing niche markets Percent Change in Population by Age, 2023/2023 and 2023/2023 3%11%14%9%4%13%9 % 5 %19%9%49%76%15%56% 1 0 %0%10%20%30%40%50%60%70%80%Under 2 0 2 0 2 4 2 5 3 4 3 5 4 4 4 5 5 4 5 5 6 4 65+(Percent Change) Source: . Bureau of the Census “ Junior” Matures (Age 55 64) More Likely Than Other Travelers To …… ? Travel farther away from home ? Stay away from home longer ? Include two or more destinations in one trip ? Engage in more activities ? Travel with only one other household member, likely their spouse ? Spend more per trip Source: TIA Maturity Trends Increase in adultonly travel parties Slower growth in travelers looking for “traditional” family experiences Interest in local heritage culture increases Maturialism Important Reasons for . Family Vacations Sources: Better Homes Gardens and Travel Industry Association of America (% of 2023 Family Vacationers) Family Togetherness 87% Get Away from Stress 74 Rest and Relaxation 71 Visit Friends/Relatives 62 Excitement/New Experiences 50 Physical Activity 43 New Places/People 43 For Luxury/Feel Pampered 25 Top 10 Activities Among . Domestic Travelers, 2023 1. Shopping 30% 2. Social/Family Event 27 3. Outdoor Recreation 11 4. City/Urban Sightseeing 10 5. Rural Sightseeing 10 6. Beach Activities 10 7. Historical Places/Museums 8 8. Theme/Amusement Park 7 9. Gambling 7 10. National/State Parks 7 Source: TIA 81% of Travelers Included Cultural/Arts/Heritage Activities on Trips in Past Year Source: TIA and Smithsonian Magazine Cultural, Arts, Heritage or Historic Activities Included on Trips in Past Year (% of . Adults) 58%33%41%47%48%75%0% 10% 20% 30% 40% 50% 60% 70% 80%A n y H i s to r i c A c ti v i tyEth n i c C u l tu r eF e s ti v a l / F a i rA r t M u s e u m s / A n ti q u e sP e r fo r m i n g A r tsA n y C u l tu r a lSource: TIA and Smithsonian Magazine More Older Women Living Alone 0 1 2 3 4 5 6 7 8 9 10 11 1255+3 5 5 43 555+3 5 5 43 520232023Millions Men Women Source: . Bureau of the Census Millennial Generation – Great Potential for the Future Children of the Boomers Born between 1977 and 1994。 Sale of Park Passes up 8% See America’s National Parks partnership with TIA, National Park Service and National Park Foundation Travel Policies – Air Business Travelers 2023 and 2023 20%21%26%25%20%26%34%28%45%40%46%42%56%50%79%73%0% 10% 20% 30% 40% 50% 60% 70% 80%R e q u i r e U s e S p e c i f i c A i r l i n e sR e s t r i c t i o n s o n o f P e o p l eR e q u i r e U s e S p e c i f i c H o t e l sR e s t r i c t i o n s o n C l a s s o f H o t e lU p p e r M a n a g e m e n t A p p r o v a lL i m i t s o n P e r D i e mR e s t r i c t i o n s o n A i r f a r e c l a s sA n y o f L i s t e d P o l i c i e s2023 2023Source: Travel Industry Association of America and National Business Travel Association Percent of Air Business Travelers Alternative Technologies Used By Business Travelers in Past Year, 2023 31%41%26%35%11%18%10%12%0%10%20%30%40%50%A n y o f t h e 3 T e l e c o n f e r e n c i n g We b c o n f e r e n c i n g V i d e o c o n f e r e n c i n gT ot alF r e q u e n t ( 10+ T r i p s )Source: Travel Industry Association of America and National Business Travel Association Percent of Business Travelers Effectiveness and Efficiency of Technology to Replace Travel, 2023 and 2023 19%65%37%71%0%10%20%30%40%50%60%70%80%2023 2023Effe c ti v eEffi c e n tSource: Travel Industry Association of America and National Business Travel Association Percent of Air Business Travelers – Top Two Boxes AUTO TRAVEL PERFORMANCE . auto travel up 2% through September 2023 Still holding up due to: – Shifts from air, especially for shortdistance trips – Closertohome travel – Increasing interest in family travel – Increased interest in RVs Airline