【正文】 展開(kāi)過(guò)程或創(chuàng)作過(guò)程設(shè)計(jì)展開(kāi)過(guò)程或創(chuàng)作過(guò)程設(shè)計(jì)展開(kāi)過(guò)程或創(chuàng)作過(guò)程設(shè)計(jì)展開(kāi)過(guò)程或創(chuàng)作過(guò)程設(shè)計(jì)展開(kāi)過(guò)程或創(chuàng)作過(guò)程設(shè)計(jì)展開(kāi)過(guò)程或創(chuàng)作過(guò)程設(shè)計(jì)展開(kāi)過(guò)程或創(chuàng)作過(guò)程設(shè)計(jì)展開(kāi)過(guò)程或創(chuàng)作過(guò)程設(shè)計(jì)展開(kāi)過(guò)程或創(chuàng)作過(guò)程設(shè)計(jì)展開(kāi)過(guò)程或創(chuàng)作過(guò)程設(shè)計(jì)展開(kāi)過(guò)程或創(chuàng)作過(guò)程設(shè)計(jì)展開(kāi)過(guò)程或創(chuàng)作過(guò)程設(shè)計(jì)展開(kāi)過(guò)程或創(chuàng)作過(guò)程設(shè)計(jì)展開(kāi)過(guò)程或創(chuàng)作過(guò)程設(shè)計(jì)展開(kāi)過(guò)程或創(chuàng)作過(guò)程設(shè)計(jì)展開(kāi)過(guò)程或創(chuàng)作過(guò)程設(shè)計(jì)展開(kāi)過(guò)程或創(chuàng) （圖54） （圖55） （圖56）作過(guò)程設(shè)計(jì)展開(kāi)過(guò)程或創(chuàng)作過(guò)程設(shè)計(jì)展開(kāi)過(guò)程或創(chuàng)作過(guò)程計(jì)展開(kāi)過(guò)程或創(chuàng)作過(guò)程設(shè)計(jì)展開(kāi)過(guò)程或創(chuàng)作過(guò)程設(shè)計(jì)展開(kāi)過(guò)程或創(chuàng)作過(guò)程設(shè)計(jì)展開(kāi)過(guò)程或創(chuàng)作過(guò)程設(shè)計(jì)展開(kāi)過(guò)程或創(chuàng)作過(guò)程設(shè)計(jì)展開(kāi)過(guò)程或創(chuàng)作過(guò)程設(shè)計(jì)展開(kāi)過(guò)程或創(chuàng)作過(guò)程設(shè)計(jì)展開(kāi)過(guò)程或創(chuàng)作過(guò)程設(shè)計(jì)展開(kāi)過(guò)程或創(chuàng)作過(guò)程設(shè)計(jì)展開(kāi)過(guò)程或創(chuàng)作過(guò)程設(shè)計(jì)展開(kāi)過(guò)程或創(chuàng)作過(guò)程設(shè)計(jì)展開(kāi)過(guò)程或創(chuàng)作過(guò)程設(shè)計(jì)展開(kāi)過(guò)程或創(chuàng)作過(guò)程設(shè)計(jì)展開(kāi)過(guò)程或創(chuàng)作過(guò)程設(shè)計(jì)展開(kāi)過(guò)程或創(chuàng)作過(guò)程設(shè)計(jì)展開(kāi)過(guò)程或創(chuàng)作過(guò)程設(shè)計(jì)展開(kāi)過(guò)程或創(chuàng)作過(guò)程設(shè)計(jì)展開(kāi)過(guò)程或創(chuàng)作過(guò)程設(shè)計(jì)展開(kāi)過(guò)程或創(chuàng)作過(guò)程設(shè)計(jì)展開(kāi)過(guò)程或創(chuàng)作過(guò)程設(shè)計(jì)展開(kāi)過(guò)程或創(chuàng)作過(guò)程設(shè)計(jì)展開(kāi)過(guò)程或創(chuàng)作過(guò)程設(shè)計(jì)展開(kāi)過(guò)程或創(chuàng)作過(guò)程設(shè)計(jì)展開(kāi)過(guò)程或創(chuàng)作過(guò)程設(shè)計(jì)展開(kāi)過(guò)程或創(chuàng)作過(guò)程設(shè)計(jì)展開(kāi)過(guò)程或創(chuàng)作過(guò)程設(shè)計(jì)展開(kāi)過(guò)程或創(chuàng)作過(guò)程設(shè)計(jì)展開(kāi)過(guò)程或創(chuàng)作過(guò)程設(shè)計(jì)展開(kāi)過(guò)程或創(chuàng)作過(guò)程設(shè)計(jì)展開(kāi)過(guò)程或創(chuàng)作過(guò)程設(shè)計(jì)展開(kāi)過(guò)程或創(chuàng)作過(guò)程設(shè)計(jì)展開(kāi)過(guò)淺談X X X X X X X X X X X摘 要設(shè)計(jì)概念及設(shè)計(jì)思想設(shè)計(jì)概念及設(shè)計(jì)思想設(shè)計(jì)概念及設(shè)計(jì)思想設(shè)計(jì)概念及設(shè)計(jì)思想設(shè)計(jì)概念及設(shè)計(jì)思想設(shè)計(jì)概念及設(shè)計(jì)思想設(shè)計(jì)概念及設(shè)計(jì)思想設(shè)計(jì)概念及設(shè)計(jì)思想設(shè)計(jì)概念及設(shè)計(jì)思想設(shè)計(jì)概念及設(shè)計(jì)思想設(shè)計(jì)概念及設(shè)計(jì)思想設(shè)計(jì)概念及設(shè)計(jì)思想設(shè)計(jì)概念及設(shè)計(jì)思想設(shè)計(jì)概念及設(shè)計(jì)思想設(shè)計(jì)概念及設(shè)計(jì)思想設(shè)計(jì)概念及設(shè)計(jì)思想設(shè)計(jì)概念及設(shè)計(jì)思想設(shè)計(jì)概念及設(shè)計(jì)思想設(shè)計(jì)概念及設(shè)計(jì)思想設(shè)計(jì)概念及設(shè)計(jì)思想設(shè)計(jì)概念及設(shè)計(jì)思想設(shè)計(jì)概念及設(shè)計(jì)思設(shè)計(jì)概念及設(shè)計(jì)思想設(shè)計(jì)概念及設(shè)計(jì)思想設(shè)計(jì)概念及設(shè)計(jì)思想設(shè)計(jì)概念及設(shè)計(jì)思想設(shè)計(jì)概念及設(shè)計(jì)思想設(shè)計(jì)概念及設(shè)計(jì)思想設(shè)計(jì)概念及設(shè)計(jì)思想設(shè)計(jì)概念及設(shè)計(jì)思想設(shè)計(jì)概念及設(shè)計(jì)思想設(shè)計(jì)概念及設(shè)計(jì)思想設(shè)計(jì)概念及設(shè)計(jì)思想設(shè)計(jì)概念及設(shè)計(jì)思想設(shè)計(jì)概念及設(shè)計(jì)思想設(shè)計(jì)概念及設(shè)計(jì)思想設(shè)計(jì)概念及設(shè)計(jì)思想設(shè)計(jì)概念及設(shè)計(jì)思想設(shè)計(jì)概念及設(shè)計(jì)思想設(shè)計(jì)概念及設(shè)計(jì)思想設(shè)計(jì)概念及設(shè)計(jì)思想設(shè)計(jì)概念及設(shè)計(jì)思想設(shè)計(jì)概念及設(shè)計(jì)思想設(shè)計(jì)概念及設(shè)計(jì)思想設(shè)計(jì)概念及設(shè)計(jì)思想設(shè)計(jì)概念及設(shè)計(jì)思想設(shè)計(jì)概念及設(shè)計(jì)思想設(shè)計(jì)概念及設(shè)計(jì)思想設(shè)計(jì)概念及設(shè)計(jì)思想設(shè)計(jì)概念及設(shè)計(jì)思想設(shè)計(jì)概念及設(shè)計(jì)思關(guān)鍵詞　　X X X X／X X X X／X X X X AbstractModern design has entered a new stage. It keeps on developing . To achieve perfect characteristic is a demand of modern society. In this marketing economy times, design contains many new notions and cultures,which depicts nowadays people are no longer contented only at the simple repetition and consume of material need ,but considering the deep cultural need. No exception the package of mooncake. package –decoration design is a connection of the product information and visual appreciation . Package –decoration design should first consider the product state in the market, and then think of the outlook of the package, that is , reasonably and systematically arrange the colour , picture ,text to convey proper information of the product, meanwhile attach corresponding aesthetic feeling. .The design of package should emphasis on its material function, as the product is undergoing transportation, reservation, usage when it enter the market and finally approach the consumers.。（圖21） （圖22） （圖23）按照以上五大指標(biāo)去生產(chǎn)和塑造兒童食品，企業(yè)在這個(gè)細(xì)分市場(chǎng)中找到自己的地位，樹(shù)立自己在行業(yè)中的領(lǐng)導(dǎo)地位，比如說(shuō)旺仔牛奶設(shè)計(jì)的兒童產(chǎn)品，我們對(duì)其產(chǎn)品進(jìn)行圖解可以看到，利用卡通形象樹(shù)立形象，利用豐富的牛奶及原料作為圖形，傳遞產(chǎn)品豐富的口感，而以飲養(yǎng)速補(bǔ)命名，更是體現(xiàn)出了品牌的產(chǎn)品健康特點(diǎn)和功能特點(diǎn)，而多種營(yíng)養(yǎng)素，表現(xiàn)出了我們領(lǐng)先的產(chǎn)品特點(diǎn)，整個(gè)包裝形式來(lái)看也基本上符合五大規(guī)律，再比如說(shuō)爽歪歪和樂(lè)樂(lè)園品牌的應(yīng)用來(lái)看，也都能夠找到五大指標(biāo)的痕跡。在做兒童食品的時(shí)候，千萬(wàn)不要用成人的口感去作測(cè)試，現(xiàn)在很多企業(yè)，在這類(lèi)產(chǎn)品的時(shí)候往往喜歡用成人的標(biāo)準(zhǔn)來(lái)衡量，這是極大的誤區(qū)。產(chǎn)品健康化：健康化的產(chǎn)品品質(zhì)，這是兒童產(chǎn)品生命力的根本所在，也是兒童產(chǎn)品的基礎(chǔ)，與成人食品相比，兒童產(chǎn)品更需要突出健康安全的品質(zhì)感，這樣才能夠讓父母長(zhǎng)輩為之心動(dòng)。品牌專(zhuān)業(yè)化：專(zhuān)業(yè)化的品牌價(jià)值，傳遞是打動(dòng)購(gòu)買(mǎi)者的關(guān)鍵所在，最為兒童產(chǎn)品的付款對(duì)象，父母和長(zhǎng)輩，在購(gòu)買(mǎi)兒童食品時(shí)，首先關(guān)注的是品牌是否是專(zhuān)業(yè)的，在行業(yè)中是數(shù)一數(shù)二的品牌。那么該如何來(lái)設(shè)計(jì)兒童食品及飲料產(chǎn)品呢？首先我們必須了解兒童食品及飲料消費(fèi)模式，一般來(lái)說(shuō)兒童產(chǎn)品的購(gòu)買(mǎi)者是父母及長(zhǎng)輩，在選購(gòu)過(guò)程中，父母既是決策者又是購(gòu)買(mǎi)者，而長(zhǎng)輩及孩子則充當(dāng)影響者的角色，最終使用者則為孩子。、資料收集與整理近年來(lái)，隨著經(jīng)濟(jì)的不斷發(fā)展，針對(duì)兒童開(kāi)發(fā)的各種專(zhuān)業(yè)的產(chǎn)品越來(lái)越多，各種層出不窮的新產(chǎn)品，讓兒童產(chǎn)品市場(chǎng)蔚然成風(fēng)。按照目前新生兒的出生數(shù)量進(jìn)行累積計(jì)算。目前中國(guó)兒童消費(fèi)已占到家庭總支出的30％左右，全國(guó)0