【正文】 ...........................................................................................21阿爾比漢堡連鎖店企劃紀(jì)實(shí) .............................................................................................................22微波爐蛋糕粉 .....................................................................................................................................24默里迪安操縱奧運(yùn)營(yíng)銷(xiāo) .....................................................................................................................25《侏羅紀(jì)公園 2》市場(chǎng)推廣草案 ......................................................................................................25柯達(dá)公司的市調(diào)與營(yíng)銷(xiāo) .....................................................................................................................26港臺(tái)篇 .....................................................................................................................................................27走出野蠻時(shí)代 .....................................................................................................................................27UPS 臺(tái)灣市場(chǎng)廣告企劃實(shí)錄 .............................................................................................................28伯朗先生與咖啡 .................................................................................................................................30感性認(rèn)識(shí) .............................................................................................................................................30鳳凰的明星策略 .................................................................................................................................30《壹周刊》企劃紀(jì)實(shí) .........................................................................................................................31國(guó)聯(lián)洗滌用品廣告企劃實(shí)錄 .............................................................................................................32華航綠色廣告企劃紀(jì)實(shí) .....................................................................................................................3496 年亞姐選舉企劃紀(jì)實(shí) ....................................................................................................................35臺(tái)灣黑松飲料企劃方案 .....................................................................................................................35? 綱要 .........................................................................................................................................35? 前言 .........................................................................................................................................37? 市場(chǎng)目標(biāo) .................................................................................................................................37? 企劃策略架構(gòu) .........................................................................................................................37? 市場(chǎng)競(jìng)爭(zhēng)態(tài)勢(shì) .........................................................................................................................38? 商品定位 .................................................................................................................................39? 目標(biāo)市場(chǎng) .................................................................................................................................39? 市場(chǎng)區(qū)隔 .................................................................................................................................39? 營(yíng)銷(xiāo)組合策略 .........................................................................................................................40? 廣告預(yù)算編列 .........................................................................................................................41? 全年度營(yíng)銷(xiāo)費(fèi)用預(yù)估 .............................................................................................................41臺(tái)灣紙尿褲市場(chǎng)企劃紀(jì)實(shí) .................................................................................................................42臺(tái)灣喜年來(lái)蛋卷廣告企劃方案 ......................................................................................................46臺(tái)灣美滿喜餅廣告企劃方案 .............................................................................................................50臺(tái)灣永泰罐裝奶粉市場(chǎng)企劃實(shí)錄 .....................................................................................................53臺(tái)灣化妝品市場(chǎng)調(diào)研紀(jì)實(shí) .................................................................................................................563 / 166臺(tái)灣快餐連鎖市場(chǎng)調(diào)研實(shí)錄 .............................................................................................................60臺(tái)北百貨行業(yè)市場(chǎng)調(diào)研紀(jì)實(shí) .............................................................................................................66臺(tái)灣化妝品營(yíng)銷(xiāo)廣告分析 .................................................................................................................69臺(tái)灣市場(chǎng)可口可樂(lè)廣告策略分析 .....................................................................................................72國(guó)內(nèi)篇 .....................................................................................................................................................73大白菜冰淇淋市場(chǎng)企劃實(shí)錄 .............................................................................................................73健力寶鄭州訂貨會(huì)廣告企劃紀(jì)實(shí) .....................................................................................................74金娃布丁營(yíng)銷(xiāo)紀(jì)實(shí) .............................................................................................................................74克寧奶粉上海市場(chǎng)營(yíng)銷(xiāo)紀(jì)實(shí) .............................................................................................................75跳馬王品牌企劃實(shí)錄 .........................................................................................................................75父親節(jié)‘麗珠得樂(lè)’獻(xiàn)愛(ài)心 .............................................................................................................77健力寶借事造勢(shì) .................................................................................................................................7