【正文】 注冊會員超過一千名，目前公司整體銷售6 / 81金額為 60000 元左右，銷售額逐步增長,并且正在拓展其它市場。公司擁有高素質(zhì)的營銷管理與技術(shù)團隊。而我們運營的核心就是跟隨市場需求而變的服務(wù)策略和靈活的機構(gòu)調(diào)整策略。1 / 81第五屆浙江省大學生電子商務(wù)競賽作品名稱： 麥客大學生電子服務(wù)平臺 作品類別： 綜合類 2022 年 4 月 9 日2 / 81目錄第一章 執(zhí)行總結(jié) ...........................................5 公司概述 ...........................................................................................................5 市場介紹 ..........................................................................................................6 營銷概述 ..........................................................................................................6 投資與財務(wù) ......................................................................................................6 組織與人力資源 ..............................................................................................7第二章 項目背景 ...........................................8 產(chǎn)業(yè)背景 ...........................................................................................................8 產(chǎn)業(yè)環(huán)境 ...............................................................................................8 產(chǎn)業(yè)概述 ...............................................................................................8 政策背景 ...........................................................................................................9 技術(shù)背景 ...........................................................................................................9第三章 市場分析 ..........................................11 目標市場 .........................................................................................................11 市場規(guī)模 .........................................................................................................11 市場結(jié)構(gòu) .........................................................................................................12 市場趨勢與機會 .............................................................................................12 行業(yè)政策 .........................................................................................................13 調(diào)查問卷分析 .................................................................................................13第四章、競爭分析 .........................................16 競爭影響力分析（波特五力模型分析） .....................................................16 SWOT 分析 .....................................................................................................20 競爭優(yōu)勢 .........................................................................................................21第五章、公司戰(zhàn)略 .........................................23 公司概述 .........................................................................................................23 發(fā)展戰(zhàn)略 .........................................................................................................23 整體戰(zhàn)略 .............................................................................................23 具體實踐 .............................................................................................24 發(fā)展規(guī)劃 .............................................................................................24 企業(yè)發(fā)展目標的實現(xiàn) .........................................................................27 計劃實施情況（營銷成果） ........................................................................28第六章、市場營銷 .........................................31 營銷計劃概述 .................................................................................................31 營銷策略 .........................................................................................................31 銷售渠道 .............................................................................................31 營銷模式 .............................................................................................323 / 81 網(wǎng)上平臺 .............................................................................................34 售后服務(wù) .............................................................................................42 銷售隊伍情況及銷售福利分配政策 ............................................................43 銷售隊伍情況 .....................................................................................43 具體職責與福利分配 .........................................................................43 產(chǎn)品定價方案 .................................................................................................44 促銷和市場滲透 ............................................................................................45 宣傳策略 .............................................................................................45 具體宣傳模式 .....................................................................................45第七章 財務(wù)預測與分析 ....................................51 公司期初資本結(jié)構(gòu) ........................................................................................51 股東出資情況 ......................................................................................51 資產(chǎn)結(jié)構(gòu) ..............................................................................................51 相關(guān)財務(wù)數(shù)據(jù)設(shè)定 .........................................................................................52 資金來源與運用 .............................................................................................53 財務(wù)預測 .........................................................................................................54 基本財務(wù)目標 ......................................................................................54 投資收益預測 .....................................................................................55 預計財務(wù)報表 ......................................................................................57 財務(wù)分析 .........................................................................................................68第八章、投資收益與風險分析 ...............................69 投資凈現(xiàn)值 .....................................................................................................69 內(nèi)含報酬率 .......................