【正文】 ________________________________________產(chǎn)品批量銷售價格的制訂，產(chǎn)品毛利潤率是多少？純利潤率是多少？______________________________________________________________________________第七部分 營銷策略請介紹你公司所針對市場，你們有何競爭優(yōu)勢 產(chǎn)品銷售成本的構成及銷售價格制訂的依據(jù)_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________《商業(yè)計劃書》編制參考 中國風險投資有限公司22你計劃采取什么策略使顧客使用、購買你的產(chǎn)品 如果產(chǎn)品已經(jīng)在市場上形成了競爭優(yōu)勢，請說明與哪些因素有關（ 如成本相同但銷售價格低、成本低形成銷售價格優(yōu)勢、以及產(chǎn)品性能、品牌、銷售渠道優(yōu)于競爭對手產(chǎn)品，等等 ）______________________________________________ _________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________在建立銷售網(wǎng)絡、銷售渠道、設立代理商、分銷商方面的策略與實施_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________在廣告促銷、銷售價格、建立銷售隊伍方面的策略與實施 ___________________________________________ ____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________產(chǎn)品售后服務方面的策略與實施_________________________________________《商業(yè)計劃書》編制參考 中國風險投資有限公司23____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________對銷售隊伍采取什么樣的激勵機制___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________第八部分 公司管理請用圖表表示公司組織結構公司經(jīng)營決策程序 __________________________________________________________________________________________________________________________________________《商業(yè)計劃書》編制參考 中國風險投資有限公司24_____________________________________________________________________員工薪酬、福利及激勵制度，是否考慮員工持股及高管人員期權 __________________________________________________________________________________________________________________________________________公司是否為每位員工購買保險，請說明保險險種_________________________________________________________________________________________________公司是否與每個雇員簽訂勞動用工合同___________________________________公司是否與相關員工簽訂公司技術秘密和商業(yè)秘密的保密合同_______________公司是否與掌握公司關鍵技術及其它重要信息的人員簽訂競業(yè)禁止協(xié)議，若有，請說明協(xié)議主要內(nèi)容____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________請說明，公司對知識產(chǎn)權、技術秘密和商業(yè)秘密的保護措施_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________《商業(yè)計劃書》編制參考 中國風險投資有限公司25公司是否通過國內(nèi)外管理體系認證？ 第九部分 競爭分析國內(nèi)主要競爭對手情況分析，舉例五家企業(yè)（請用文獻支持）：同類企業(yè)的名稱、地域分布 _______________________________________________________________________________________________________________________________________________________________________________________________________________目前開發(fā)的同類功能產(chǎn)品所處的研發(fā)階段 _______________________________________________________________________________________________________________________________________________________________________________________________________________產(chǎn)品在市場上的銷售規(guī)模、銷售價格等情況 《商業(yè)計劃書》編制參考 中國風險投資有限公司26__________________________________________________________________________________________________________________________________________未來可能對本項目產(chǎn)品的威脅分析 _______________________________________________________________________________________________________________________________________________________________________________________________________________列舉五家國外主要競爭對手產(chǎn)品開發(fā)情況或銷售情況，與其相比貴公司的優(yōu)勢或劣勢（要以文獻支持） ，包括專利權、技術創(chuàng)新性、工藝水平及領先程度_________________________________________________________________________________________________________________________________________________________