【正文】 ....................................................5五、項目必要性 .................................................................5第二章 市場分析與策略 ..........................................................6一、市場分析 ...................................................................6（一）市場概況 .................................................................6（二）紫甘薯產(chǎn)品概況 ...........................................................7（三）價格概況 .................................................................8（四）種植地概況 ...............................................................9（五）渠道概況 ................................................................10（六）消費者消費行為 ..........................................................10二、市場策略 ..................................................................11（一）市場前景 ................................................................11（二）產(chǎn)品方案 ................................................................12（三）產(chǎn)品定價 ................................................................13（四）銷售模式 ................................................................12三、項目的 SWOT 分析 ...........................................................13（一）優(yōu)勢（STRENGTHS） .........................................................12（二）劣勢（WEAKNESSES） ........................................................12（三）機會（OPPORTUNITIES） ......................................................12（四）威脅（THREATS） ...........................................................14四、基地建設和原料供應 ........................................................14五、市場風險因素分析和對策 ....................................................15（一）行業(yè)準入和政策變化 ......................................................15（二）市場風險 ................................................................16（三）對策 ....................................................................16第三章 收益分析 ...............................................................16一 、 基 本 數(shù) 據(jù) 和 參 數(shù) ...........................................................16（一）生產(chǎn)規(guī)模 ................................................................16（二）銷售收入估算 ............................................................16二、成本估算 ..................................................................172（一）編制的依據(jù)及說明 ........................................................16（二）成本估算 ................................................................17三、財務盈利能力分析 ..........................................................18四、利潤分配 ..................................................................18五、財務評價結論 ..............................................................18第四章 現(xiàn)金流測算和可研結論 ...................................................20（一）現(xiàn)金測算說明 ............................................................20（二）可研結論 ................................................................21附件 1.........................................................................22附件 2.........................................................................23附件 3...............