【正文】 招商等服務(wù)指數(shù)期貨網(wǎng) w w w .jr w e b .co m . 90% 財(cái)經(jīng)類垂直網(wǎng)站，提供有關(guān)股票、基金、外匯等各類金融信息。利用希賽網(wǎng)強(qiáng)大的平臺優(yōu)勢，加強(qiáng)與促進(jìn) IT 人士之間的信息交流和共享，實(shí)現(xiàn) IT 價(jià)值。為廣大愛好籃球運(yùn)動、熱衷籃球文化的人提供一個交流互動的平臺。體育/運(yùn)動汽車? Website media plan (cont’) Previous campaigns for different brands proved that sites of lifestyle and specific consumer interested content can effectively target male dominant, 30+, overseas educated consumers These kind of sites provide less petition environment, which gain the brand much attention Planning rational Supplement some car related content sites, not from mainstream, avoid petition Target basketball and football fans who are male dominant Target the overseas educated in less petition environment (nonChinese content sites) 2phased approach Banner ad (user click to client hosted launch site homepage) Phase I (generate quality visits) Phase II (generate quality leads) Banner ad (user click to Wanmo hosted test drive registration page) ? Customized banner ad message – Phase I banner message focus on new car launch announcement – Phased II banner message focus on test drive invitation (with incentive, test drive and place order, win free dopod phone) ? Each phase banner creative should prepare multiple versions for rotation and sustain clickthrough and conversion rate Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Build launch site awareness Focus on test drive invitation Banner ad A Week 7 Week 8 Phase I Phase II Banner ad B Banner ad C (with offer) Banner ad D (with offer) Banner ad E (with offer) Banner ad F (with offer) Action plan – banner ad messaging National Press Road Show Prospect Launch Event ? To get prospects to experience the car themselves by conducting major test drive event in 3 regions: – Northern China (Beijing) – Eastern China (Shanghai) – Southern China (Guangzhou/ Shenzhen) ? Expert session to demonstrate the capabilities of Antara ? Event to be held at course that can specifically conduct both onroad and offroad test. Event Budget Break Down ? Estimated Cost Per Show: – Production and Decoration: RMB 30,000 – Prospect Invitation RMB 10,000 – Venue Rental RMB150,000 – VIP (Expert from Germany) RMB 20,000 – Food amp。網(wǎng)謀通過Rig h tM e d ia 幫助廣告主在海外網(wǎng)站投放廣告 , 其中包括 ES P N, G a m e sp o t, 和 Ya h o o 。弗朗西斯中文網(wǎng) w w w .1 9 8 6 m . 94% l 籃球官方視頻網(wǎng)站跑運(yùn)網(wǎng) w w w .p a o y u n .co m 85% 專業(yè)體育新聞提供賽事分析 , 足球新聞 , 足彩分析 , 體育新聞 , 體育資迅 , 原創(chuàng)賽 .阿森納中國網(wǎng) w w w .a rsen a m . 95%目前全球最大的阿森納簡體中文球迷社區(qū)，提供最新、最熱的阿森納資訊，努力打造國內(nèi)最大的阿森納球迷自由交流的互動平臺。是中國最大的下載服務(wù)提供商。金融界 w w w .jr m 88%金融界網(wǎng)站創(chuàng)建于 1999 年 8 月，是中國領(lǐng)先的金融和財(cái)經(jīng)信息提供商，以及全球最大的中文財(cái)經(jīng)網(wǎng)站之一。Realplay w w w . .rea m 76% 數(shù)字娛樂 N 九天音樂 w w w .9 sky .co m 59%是目前國內(nèi)最大最權(quán)威的正版音樂網(wǎng)站，多年來一直被各國內(nèi) 、外知名網(wǎng)站評為國內(nèi)流行音樂第一站。海外聯(lián)盟 Ri g h tm e d iaR i g htM ed i a 是美國最大的網(wǎng)絡(luò)廣告聯(lián)盟 , 最近被 Ya h o o 以 6 億 5 千萬美元收購。生活/休閑IT/互聯(lián)網(wǎng)財(cái)經(jīng)/理財(cái)軟件/下載? Website media plan (cont’) 太平洋汽車網(wǎng) w w w .p ca u to .co m 78% 目前已經(jīng)是中國第一專業(yè)汽車網(wǎng)站車王 w w w .ch e w a n g .co m . 75% 車王雜志附屬網(wǎng)站中國汽車網(wǎng) w w w .ch ina ca m 80%綜合互聯(lián)網(wǎng)公司，提供新聞 , 汽車、軍事、體育、科技、娛樂、教育等資訊內(nèi)容。迅雷 w w w .x u n m 56%立足于為全球互聯(lián)網(wǎng)提供最好的多媒體下載服務(wù)；已經(jīng)成為中國互聯(lián)網(wǎng)最流行的應(yīng)用服務(wù)軟件之一。小熊在線 w w w .b e a rey e m . 79% IT 領(lǐng)域的垂直門戶網(wǎng)站太平洋電腦網(wǎng) w w w .p co n li n e .co m . 90%是首家以專業(yè)電腦市場聯(lián)盟為基礎(chǔ)專業(yè)網(wǎng)絡(luò)媒體，致力于為各領(lǐng)域商家及消費(fèi)者提供專業(yè)的市場和資訊服務(wù)，是最具商業(yè)價(jià)值和最具發(fā)展?jié)摿Φ膶I(yè)網(wǎng)站群。 Driver《 名車志 》 Web Niche網(wǎng)站 Please see following charts Using influential titles to reach a wider target audience. Radio: 1 Phase ? Radio station: selecting key major station in 12 major cities. ? (9/19/15), 15” Ad to announce arrival of all new Antara. Banner Advertising Using unique online targeting approach deliver to brand smart media buying power, which ensures effective reach of right audience by timely adj