【正文】 year increase of %. ?Within the aerospace and defense market the defense market accounts for almost 70% of the market value. ? Globalization of Aerospace manufacturing It is estimated that the amount of manufacturing outsourcing in the aerospace industry is close to about 80% of the airplane. ? Technical Expertise Airplanes have got increasingly plex and it is not expected that a single pany would have the technical expertise to meet the myriad requirements. ? Outsourcing Manufacturers are outsourcing the sub system value chain since they want to shorten development time by increased focus on higher value added portion. Development of LCAs is split into two markets Fragmentation Consolidation Large number of smaller high speed aircraft(100290 seats) Large and high capacity aircraft (300600 seats) Boeing 787Dreamliner Super Sonic jet Airbus A380 Super Jumbo Jet Market Buyers Evaluation Short DistanceMedium capacity Many Boeing’s mercial airplane buyers require planes that are more effective at flying short distances with a low capacity( 737 family) Short DistanceHigh Capacity None With high capacity airplanes the travel time is increased. Long DistanceHigh Capacity Some Some of the buyers however Boeing is faced by a crucial petition from Airbus products in this segment Long DistanceLow Capacity Niche the clients in this segment include governments or governmental agencies, private individuals, anizations, panies offering business flights, Boeing business jet operators ? Started by Randy Baseler, Vice President, Marketing Commercial Airplanes in January 2020. ? Way to expand the conversation of mercial aviation to the Web. ? In its first two years, Randy’s Journal, as the blog was named, saw more than half million individual. ? Randy’s blog is another munication outlet for a large public pany, he also includes transparent reflections on quarterly earnings, orders and how the impact of results financial results on production and development of ongoing projects. ? From Randy’s Blog: “We’ve just been through another tough quarter, not only for Boeing but for our industry. So, understandably our results are somewhat parallel to what’s happening in the global economy and its deep effects on the mercial airplane market. Boeing’s firstquarter earnings dropped 50%, to $610 million.” Four mains players in the aerospace industry, with Boeing and airbus controlling the market of big size mercial aircrafts Companies in the industry focus on differentiation due to the intensity of rivalry o Boeing focus: Supersonic jets 787 Dreamliner o Airbus Focus: Jumbo Jets A380 series Companied use different strategies to pete o By Product o By Outsourcing o By the use of technology Key trends in the aerospace industry o Globalization of aerospace manufacturers o Outsourcing o Technical expertise Key Trends of aircraft development: o Consolidation o Fragmentation Boeing’s Positioning o Long distanceMedium capacity: Many o Short distanceHigh capacity: None o Long distanceHigh capacity: some o Long distanceLow capacity: Niche Boeing’s social media ?B2B social media to interact with its stakeholders( employees, buyers…etc) ? Design, assemble and support mercial jetliners ? Boeing 7series family of airplanes lead the industry ? Commercial Aviation Services (CAS) offers broad range of services to passenger and freight carriers ? Design, assemble and support defense systems ? World’s largest designer and manufacturer of military tra