【正文】 theme tourist attractions in a view of managers. Stevens recorgnize, the types and geographical distribution will have been change a lot in the next decade. The special, largescale and multifunctional diverseified tourist attraction will be got more development opportunities. Then it’s difficult for the opposite tourist attractions to meet market. Chapter Three Serving Management Goods As a part of the tourist attraction, tourist goods also attracts tourists. This is a sort of attarction that tourism object attarcts subject of by paying attention to management of tourist goods can we permanently remain intriguing for the customer market. To manage tourist goods, it should be noted the following aspects. Creat internationallyknown firstclass brandHowever , it’s a pity that because of lacking brand wareness for a long time , many Yunnan tourist goodses haven’t achieve wellknow brand yet. Tourist goods is still a kind of modity , quality and brand of tourist goods is very important to tourist goods reputation. Along with memorial characteristic of tourist goods, so brand strategy will be particularly important. In a word, we should use brand strategy and trademark strategy. Features of peoples and regionThe touristgoodses should reflect the Yunnan manners of ethnic cultures. The feature of peoples and region is the vitality of Yunnan tourist goods Or else, they would bee ordinary their memorative significance and art taste would disappear. Memorial characteristic and artistryWhat makes tourist goods different from other goods is that tourist goods is memorial and artistic. Of course, in Yunan, special local product and folk craftwork shlould be memorial and some of tourist goods, especially certain copies , they ought to be very realistic to life, memorial and artistic,of course with good quality. In case we made manufacture in a rough way, just cared about the number of tourist goods, we would damage our own fame. At present, this problem is very serious in Yunnan. We should control this situation. theme, variety, standard and levelThe aim we should achieve is a lot of themes ,varieties ,standards and levels of tourist goods in of the tourist attractions just have single style of tourist goods. As time pass, the tourist goods market bee more and more unattractive. Branch and advertising Buying tourist goods optional and accidental. Because, when tourist see some special souvenirs with national characteristic, then they can’t help buying it .so we should reasonably arrange th souvenir stores in tourist attarctions. Finally we should have a incorporate tourist goods advertising in it. ServingServing of the tourist attraction is a kind of production. Then there is a problem that we will sell these productions to consumers. In this way, we should take active promotion means, rather than waiting for tourist ing. This problem still exists in the management of tourist attractions still. We not only should obey unified rules ,but also keep close atthention to individual needs and try our best to satisfy them. If we were uncareful, touris would bee unhappy. To solving this problem, we should manage these things well.(1) 〝 customer is God 〞. We are woring for high consumer and people who desire for consumption. If we serve well, then they will pay.(2) Smile. Everyone can understand this easy, friendly and international language.(3) Be sincere, honest and kind. Whenever we must try our best to serve and municate with customers.(4) Offer SSmart service, improve work efficiency.(5) We customers are walking over to you, it’s necessary for servers or guides to say〝May I help you?〞or〝Hello! 〞. Then when they say〝 thank you 〞, you should say〝You are wele ! 〞.(6) Carry your name tag so that customers can contact you conveniently. (7) Decent makeup.(8) Have good team work spirit that help and cooperate with teamwork.(9) Greet customers before customers greet you.(10) Every server should know their work, related information and their pany well. YearNumber of visitor arrivals(million)Foreign exchange Earning(billions of dollars)Number of domestic visitors (million)Tourism revenue(billion of RMB)199019911992199314001994145819951622199620271997237219987627001351999104367320520003841200145702572002200320041126000345Simple list of Yunnan tourism arrivals and revenue since 1990Part Four The Problems in Xishuangbanna Wild Elephant Valley Park of Tourist AttractionNatural beauty such as beaches, tropical island resorts with coral reefs, hiking and camping in national parks, mountains and forests, are examples of traditional tourist attractions to spend summer vacation. While some examples of cultural tourist attractions include historical places, monuments, ancient temples, zoos, aquaria, museums and art galleries, botanical gardens buildings and structures (., castles, libraries,former prisons, skyscrapers, bridges ), theme parks , carnivals, living history museums, ethnic enclave munities, historical trains and cultural events. Many tourist attractions are also landmarks. While some tourist attractions provide visitors a memorable experience for a reasonable admission charge or even for free, others can have a tendency to be of low quality and to overprice their goods and services ( such as admission food and souvenirs ) in order to profit from tourists excessively. Such places are monly known as tourist traps. Brief Introduction of The Xishuangbanna Wild Elephant Valley parkThe Xishuangbanna Wild Elephant Valley park, aunique,thrilling and enchanting forest park, is located in the Mengyang Nature rese