lecture1investorrelations投資者關(guān)系-wenkub
2023-05-21 18:20:41 本頁面
【正文】 ncil of “World Market”, Shanghai Foreign Economic Relation and Trade Commission ? Permanent Vice Board Chairman, China Business Update, China Shippers’ Association of Ministry of Commerce of the PRC ? Vice Chairman of World Chinese Merchants Union Assoication ? Special Researcher of the China International Economic Development Research Centre Course Requirement ? Active participation in class ? Read one financial newspaper everyday ? One midterm quiz and one final quiz mainly on financial PR/stock market knowledge What is Investor Relations (IR) ? Investor relations vs. public relations ? Investor relations vs. financial munications/financial PR ? IPO and IR Public Relations ? A way of munications ? A way of changing perceptions ? A way of obtaining support ? A way of creating favourable images ? A way of enhancing understanding Financial PR ? Financial PR is a practice of public relations ? Financial PR is the public relations activities for financial institutions – Banks – Securities houses – Fund management pany – Asset/wealth management panies – Insurance panies – Authorities/regulators ? Financial PR’s target audiences are – Financial media – Practitioners – Associations/chambers of merce – Customers/users Financial PR ? Fina
公司管理相關(guān)推薦
鄂ICP備17016276號-1