【正文】 ion of the DDM, is the first hand dryer to earn the coveted Carbon Reduction Label from the UK Carbon Trust. This achievement relates back to efficiency and whole systems design. By reverting to a polymer chassis pared to aluminium on the first Airblade? release, Dyson cut carbon emissions in raw material, product manufacture and transport by over half, however this is not the preeminent story. Airblade? 39。wash of green39。whole systems39。eco39。sustainability?39。green39。 product to make a difference, make one happy, and assist in performing the menial tasks that litter an otherwise hectic day. Or is it? Consumer decisionmaking is beginning to follow a distinctly 39。 There lies the contradiction between designing for the consumption obsessed market and designing to the core principles of sustainability, where environmental, economic and social aspects are somewhat detached from a consumer driven market. According to Ezio Manzini, design theorist from the famed Politeico di Milano, we have a crisis of the mons (mon areas, goods, etc), a lack of contemplative time (a time poor existence, longer hours at work, etc), and most relevant to designers, a proliferation of remedial goods (Manzini 2020). The latter sees products solving every perceived problem imaginable. Whether it is a toothbrush that oscillates the plaque off in half the time, or a breakfast bar filling the fiveminute bus ride, we have bee increasingly, unconsciously used to products feeding our increasing wants, without a thought as to how that consumption impacts the environment. Last century, the raw materials consumed by one person in the US increased five fold (Matos and Wagner 1998). This looks more ominous when bined with the fact that only around 1520 % of the world is highly developed to a US or western style of consumption (UN, 2020). One approach is for design to lower the user39。 products adds to the crisis, or makes a real difference. They may be adding to the crisis if the design method follows the 39。 approach can make 39。. Cheviot Bridge39。strips39。s in Melbourne, Abigail and Jamie Forsyth saw a need and responsibility to address disposable packaging waste generated both to reduce environmental impacts and costs. They estimated that in Australia at least 500 million disposable cups are used and discarded each year with large numbers of adults in urban munities consuming a disposable coffee on a daily basis (National Coffee Association of America found that in 2020, 14% of adults in the United States drank gourmet coffee daily). Although disposable cups are a low margin, the wider impacts of the daily 39。 designed to keep coffee hot for hours. The former has issues with food regulations。s first barista standard reusable cup, consisting Polyethylene (PE) lid, Polypropylene (PP) cup, Thermoplastic Polyurethane (TPU) plug, and Silicone ring. It mimics the core geometry and functions of disposable paper cups, including coffee machine modularity, waterproofing, sip slot, lid, individual coffee detailing, and adds hand insulation (avoiding double cupping), steam plug, branding, and most importantly ergonomics to allow for convenience ie light weight, bag storable, etc. The concept has gained momentum, the cup used all over the Melbourne CBD, Australia, and now globally. 300,000 KeepCups have been sold in twelve months of trading, as adoption of the KeepCup by end users has generated revenue and costs savings for caf233。 set39。lib, a bike share program introduced in 2020 to promote cycling as opposed to other transport modes throughout Paris for short journeys. By diverting investment traditionally earmarked for carbon intensive transport modes, like more roads, a highly design oriented system delivers the low consumption alternative. If success is measured in use alone, 42 million rentals by 2020 speak loudly. The system works as a whole, with infrastructure, munications and servicing the key in delivering this success, producing a product that would continue to be used and reduce impacts inherent in other transport modes. The bikes, stands and 1451 bike stations (one every 300 meters) designed by JC Decaux stay true to core design principles of 39。. This puter monitoring system is also used to monitor bike location for potential theft and station overloading, with bikes actively moved too and from understocked and overloaded stations. Locks guarantee integrated bike and station security. Bespoke ponents and economic deterrents dissuade potential thieves。lib negates the problem of storage required when a bike is owned in a bustling city. Like any public system, there have been p