四川汶川地震公園營銷策劃1(已修改)
2024-11-09 02:20 本頁面
【正文】 第一篇：四川汶川地震公園營銷策劃1目錄前言......................................................................................................................................1 一、四川汶川地震遺址公園的現(xiàn)狀和基礎情況..................................................................1二、公園優(yōu)劣勢分析..............................................................................................................1（一）優(yōu)勢......................................................................................................................1 ......................................................................................................1 ..........................................................................................................2 ......................................................................................................2 ..........................................................................................................2 ..........................................................................................3（二）劣勢......................................................................................................................3三、目標顧客群體分析..........................................................................................................3（一）游客選擇旅游景區(qū)景點的心理模式..................................................................3（二）游客如何選擇旅游方式......................................................................................4四、項目投資判斷..................................................................................................................4五、項目定位及經(jīng)營主題......................................................................................................5六、具體的營銷策劃..............................................................................................................5（一）核心戰(zhàn)略..............................................................................................................5（二）具體的營銷實施..................................................................................................6 ............................
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