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【正文】 Copyright 2023 ACNielsen Skin Moisturizing Updated to Jan/Feb2023 Copyright 2023 ACNielsen 2 Agenda ? Skin Moist. Body Market Overview ? How XX Milk Help Brand Sales Share Gain ? BBKids Cream, XX Cream Launch Evaluation ? Explore Skin Moist. Sachet Opportunity Copyright 2023 ACNielsen 3 Skin Moisturizer Sales Trend, National Market Growth Accelerated。 Value Also Outgrew Volume 02 , 0 0 04 , 0 0 06 , 0 0 08 , 0 0 01 0 , 0 0 01 2 , 0 0 0JF01MA01MJ01JA01SO01ND01JF02MA02MJ02JA02SO02ND02JF0302004006008001 , 0 0 01 , 2 0 01 , 4 0 01 , 6 0 0V o l u me Sa l e s(0 0 0 T o n ) V a l u e Sa l e s (0 0 0 R mb )Total Skin Moisturizer 6% 9% 4 Months Growth vs YA 2% 3% Volume Value MAT Growth vs YA Copyright 2023 ACNielsen 4 Product Segment Sales Growth, Nat. Growth of All Segments Accelerated。 Facial Obtained Positive Value Growth While Body Deflated 1 , 7 4 11 , 8 8 52 , 0 8 51 3 , 6 2 61 4 , 0 9 41 , 4 5 24 M o n t h s t o JF 0 2 4 M o n t h s t o JF 0 3Eye H a n d Bo d y F a ci a l230 2472 , 2 4 52 , 4 2 3100961191494 M o n t h s t o JF 0 2 4 M o n t h s t o JF 0 3Eye H a n d Bo d y F a ci a lVolume Sales(Ton) Value Sales() 6% 9% 3% 8% 11% 7% 20% 26% 4 Months Growth vs YA 2% 0% 6% 14% 3% 2% 5% 17% ?Number in green is of the annual growth MAT JF03 vs MAT JF02 Copyright 2023 ACNielsen 5 XX Body Volume Sales Trend by Variant Milk Did Help XX to Gain Sales In Passing Winter Season vs YA 050100150200250J F 0 1 M A 0 1 M J 0 1 J A 0 1 S O 0 1 N D 0 1 J F 0 2 M A 0 2 M J 0 2 J A 0 2 S O 0 2 N D 0 2 J F 0 3O I L UV O T H ER SR EG L O T I O N U C L O T I O N M I L K L O T I O NVolume SalesTon, (National) Copyright 2023 ACNielsen 6 Body Top 10 Brands Volume Share Chg Slower Growth Rate Cost Us Slightly Lost Share in Passing Winter Period National, Body Base XX NIVEA 0 VASELINE 6 SOFTSENSE 2 4M to JF02 4M to JF03 Chg ND 01 JF 02 ND 02 JF 03 Chg ?Mininurse White+UV contributed growth this season. LONG LI QI YU MEI JING AN AN 2 SMISS 2 1 BAI QUE LING 2 MININURSE 1 Copyright 2023 ACNielsen 7 Body Top 10 Brands Value Share Chg Slower Growth Rate Cost Us Slightly Lost Share in Passing Winter Period National, Body Base 4M to JF02 4M to JF03 Chg ND 01 JF 02 ND 02 JF 03 Chg XX NIVEA VASELINE 7 SOFTSENSE LONG LI QI 10 SAKULA 4 AN AN MININURSE 1 YU MEI JING 2 CATHY 1 ?Sakula promotion product help share gain. Copyright 2023 ACNielsen 8 Body Sales Growth By Platform Deflation in Body Mainly Traced to Basic Body Lotion。 Overall Lotion Still Captured Positive Growth while Cream Declined Volume Share (Body Base) TTL BODY 100 11 CREAM 4 LOTION 26 Basic 25 Pure White 56 Pure UV 54 UV+White 80 OIL 4 4M to JF03 Growth vs YA ?Number in red is of XX product growth respectively. (National) 100 7 4 17 14 59 21 66 3 Value Share (Body Base) 4M to JF03 Growth vs YA Copyright 2023 ACNielsen 9 Body Basic Lotion Key Competitors Growth, National But Our Growth Rate Still Behind Nivea/Softsense and Total Segment 2 4 . 59 . 21 1 . 63 2 . 51 8 . 9 1 5 . 3T T L B o d yL o t i o n B a s i cK e yC o m p e t i t o r sC o m b i n e dJBN I V E AS O F T S E N S EV A S E L I N EV o l u m e B a s e1 3 . 54 . 17 . 22 5 . 42 2 . 2 2 0 . 8T T L B o d yL o t i o n B a s i cK e yC o m p e t i t o r sC o m b i n e dJBN I V E AS O F T S E N S EV A S E L I N EV a l u e B a s e4Months to JF03 vs YA Copyright 2023 ACNielsen 10 Body Lotion Basic, Key Brand Volume Share Our Share Lost Mainly Traced to Basic Lotion Where YuMeiJing and Small Brands Gained Share Noticeably National, Body Lotion Basic Base 4M to JF02 4M to JF03 Chg ND 01 JF 02 ND 02 JF 03 Chg XX VASELINE 7 NIVEA SOFTSENSE YU MEI JING BAI QUE LING 1 XILI HAI ER MIAN 2 GONG DENG XIAN ZI 3 1 16 ?YU MEI JING priced about 60rmb/kg. Copyright 2023 ACNielsen 11 Body Lotion Basic, Key Brand Value Share XX Regained Some Share in JF03, Compared with JF02 YU MEI JING 8 BAI QUE LING PEARS 1 0 FA TOBABY XILI 0 1 XX VASELINE NIVEA 8 10 9 SOFTSENSE 4 National, Body Lotion Basic Base 4M to JF02 4M to JF03 Chg ND 01 JF 02 ND 02 JF 03 Chg Copyright 2023 ACNielsen 12 . Body Lotion Basic SKU Share 220ml Largely Contributed to Its Share。 Distribution Slightly Increased 4 . 9 4 . 97 . 55 . 93 . 7 4 . 25 . 28 . 21 1 . 34 . 28 . 81 4 . 29 . 91 1 . 21 . 20 . 80 . 91 . 31 . 53 . 43 . 64 . 24 . 23 . 82 . 902468101214161820JF 0 1 M A 0 1 M J 0 1 JA 0 1 S O 0 1 N D 0 1 JF 0 2 M A 0 2 M J 0 2 JA 0 2 S O 0 2 N D 0 2
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