【正文】 教師用書(shū)獨(dú)具演示 ● 教學(xué)目標(biāo) (1)理解課文 ， 掌握本學(xué)案中所給出的詞匯 ， 能夠理解并能熟練運(yùn)用 。 (2)聽(tīng)懂課文中所給出的聽(tīng)力材料 。 (3)能夠用英語(yǔ)表述觀點(diǎn) ， 并且給予支持性的理由 。 (4)掌握英語(yǔ)廣告的寫(xiě)法 。 P e r io d Ⅳ T as k amp。 Pr oj e c t ● 教學(xué)地位 本課時(shí)的主要內(nèi)容是了解如何策劃廣告宣傳活動(dòng)；同時(shí)要求學(xué)生掌握英語(yǔ)廣告的寫(xiě)法 ， 因?yàn)閷?xiě)英語(yǔ)廣告也是高考作文中以及日常生活中常見(jiàn)的一種應(yīng)用文體 。 ● 新課導(dǎo)入建議 問(wèn)題導(dǎo)入法： How do you build an ad campaign? That is to say, what questions must you consider before designing an ad? ● 教學(xué)流程設(shè)計(jì) 演示結(jié)束 Ⅰ .判斷正誤 根據(jù)課文內(nèi)容 ， 判斷正誤 1． Antismoking ad campaign is mainly designed for highschool students.( ) 2． Our main aim is to discourage all the people in the world from smoking.( ) 3． If we can convince young people not to start to smoke， their parents must give up smoking.( ) 4． We use this slogan and picture to make them fully aware of the damage that smoking does to their health.( ) 【 答案 】 1－ 4 TFFT Ⅱ .語(yǔ)篇理解 根據(jù)課文內(nèi)容 ， 選擇最佳答案 1． What should be done first to determine the target audience? A． Do a little research. B． Create the message for the right people. C． Know what the audience already think. 2． How can a researcher know the way the audience will react? A． Planning some questions. B． Talking with the audience. C． Gathering information from the research. 3 ． Th e adver t isi n g w ay d e p e n d s on . A ． who your t ar ge t aud ienc e ar e B ． w h ich k in d s o f ads ar e t h e b e st C ． b ot h A and B 4． The correct order to build an ad can be . a． decide the target audience b． know what the audience have in mind c． gather information from the research d． do a little research e． decide what approach to use A． a； b； c； e； d B． d； c； b； a； e C． e； b； c； a； d 【 答案 】 1 ． F our t i m e s as m an y p e opl e u se d o u r p r odu c t last ye ar .( P 12 ) 去年有四倍之多的人使用了我們的產(chǎn)品。 本句中的 f o u r t ime s as m any p e opl e 是一種倍數(shù)表達(dá)法，其構(gòu)成是倍數(shù)＋ as ＋形容詞或副詞的原級(jí)＋ as ＋比較對(duì)象。 Th is b ig stone is thr e e t i m e s as h e avy as t h at one. 這塊大石頭的重量是那塊的三倍。 Th e p lan e f lew t e n t im e s as h igh as t h e k ite . 那架飛機(jī)的飛行高度是 那只風(fēng)箏的十倍。 常見(jiàn)的倍數(shù)表達(dá)句型： ① 倍數(shù)＋形容詞或副詞的比較級(jí)＋ t h a n ② 倍數(shù)＋ as ＋形容詞或副詞的原級(jí)＋ as ③ 倍數(shù)＋ t h e size /h e ig h t / lengt h /wid t h ， e t c .＋ of ④ 倍數(shù)＋ what ＋從句 The car runs twice faster than that truck. 這輛小汽車的速度比那輛卡車快一倍 (是那輛卡車的兩倍 )。 This hill is four times the height of that small one. 這座山的高度是那座小山的四倍 。 The production is now three times what it was ten years 。 【 對(duì)接高考 】 (2020安徽高考 )It39。s said that the power plant is now large as what it was. A． twice as B． as twice C． twice much D． much twice 【 解析 】 句意：據(jù)說(shuō)這個(gè)發(fā)電廠現(xiàn)在是以前的兩倍大 。 倍數(shù)的表示法有多種 ， 此處為 “ 倍數(shù)詞＋ as＋形容詞 /副詞原級(jí)＋ as＋其他 ” 結(jié)構(gòu) 。 【 答案 】 A 一句多譯 這個(gè)房間是那個(gè)房間的三倍大。 ① ② ③ 【答案】 ① Th is r oom is thr e e t i m e s as b ig as that one. ② Th is r oom is thr e e t i m e s b igge r t h an that one. ③ Th is r oom is thr e e t i m e s the size of t h at one. 2． That is why we are considering designing a new package for our chocolate bar as well.(P13)那也是我們正在考慮為我們生產(chǎn)的巧克力棒設(shè)計(jì)新的包裝盒的原因 。 (1)why 引導(dǎo)表語(yǔ)從句 。 That39。s why...意為 “ 那就是 ?? 的原因 ” ， why 后接前面出現(xiàn)的某件事的結(jié)果 。 I had a bad 39。s why I was absent yesterday. 我患了重感冒 。 那就是我昨天缺席的原因 。 Th at 39。s b e c aus e ... 意為 “ 那是因?yàn)???” ， b e c a u se 后接出現(xiàn)前面某件事的原因。 I was absent 39。s because I had a bad 。 那是因?yàn)槲一剂酥馗忻?。 【 提示 】 That39。s why...強(qiáng)調(diào)結(jié)果； That39。s because...強(qiáng)調(diào)原因 。 That39。s why I want to work there. 那就是我想在那兒工作的原因 。 That39。s because they had no way to solve the problems.這是因?yàn)樗麄儧](méi)有辦法去解決問(wèn)題 。 單項(xiàng)填空 ① — I d r ove t o Z h u h ai for t h e h olid ay . — Is that you h ad a f e w d ays o f f ? A ． why B ． b e c aus e C ． whe n D ． whe r e 【 解析 】 答句句意：那就是為什么你請(qǐng)了幾天假的原因嗎 ？ 根據(jù)句意選 A項(xiàng) 。 【 答案 】 A 翻譯句子 ② 他沒(méi)有帶傘，那就是他全身濕透的原因。 ③ 他全身都濕透了，是因?yàn)闆](méi)有帶傘。 【答案】 ② He d id n 39。t t ake an u m b r e ll at 39。s why h e w as w e t t h r ough . ③ He w as w e t t h r ough .T h at 39。s b e c aus e h e d id n 39。t t ake an u m b r e ll a . (2)design vt. 設(shè)計(jì)；計(jì)劃；構(gòu)思 n． 圖案 Linda designs all her own dresses. 琳達(dá)設(shè)計(jì)她自己的所有衣服 。 Mother has designed the future for her son. 母親已給她的兒子設(shè)計(jì)好了未來(lái) 。 Those buildings were designed on the