thecontextofmanagingstrategically英文版(已修改)
2025-02-25 07:53 本頁面
【正文】 169。 Prentice Hall, 2023 End Show 2 1 Strategic Management in Action The Context of Managing Strategically 169。 Prentice Hall, 2023 End Show 2 2 Learning Objectives 1. Define petitive advantage. 2. Describe the different perspectives on ways to achieve petitive advantage. 3. Explain what makes anizational resources unique. 4. Discuss the concept of transitory (temporary) petitive advantage. 5. Describe the driving forces of the “new” business environment. 6. Explain the implications of the “new” business environment. (continued on next slide) 169。 Prentice Hall, 2023 End Show 2 3 Learning Objectives 7. Discuss the critical success factors for the “new” business environment. 8. Differentiate between anizational vision and mission. 9. Describe the concept of a worldclass anization. 10. Discuss how corporate social responsibility and ethics affect strategic management. 11. Define anizational learning. 12. Describe the characteristics of a learning anization. 169。 Prentice Hall, 2023 End Show 2 4 MANAGING STRATEGICALLY COMPETITIVE ADVANTAGE Managing Strategically Make decisions and implement strategies that develop and maintain petitive advantage ? ? Recognize impact of dynamic external factors Capitalize on anizational resources and capabilities 169。 Prentice Hall, 2023 End Show 2 5 MANAGING STRATEGICALLY COMPETITIVE ADVANTAGE Competitive Advantage (or petitive edge) ? ? ? ? ? Sets an anization apart Having something other petitors don39。t Doing something better than other anizations Doing something that others can39。t Necessary for longterm success and survival 169。 Prentice Hall, 2023 End Show 2 6 MANAGING STRATEGICALLY COMPETITIVE ADVANTAGE Table 21 Comparison of I/O, ResourceBased, Guerilla Views of Competitive Advantage I/O View ResourceBased View Guerilla View Competitive Positioning Posses
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