【正文】 Quality Function Deployment 2 DMEDI Roadmap Project Schedule ?GANNTT Chart Project Scope ? MGP ? INOUT Scope Tool Understand the Voice of The Customer Quality Function Deployment Scorecards Process Mapping Target Costing Generate High Level Concept Ideas Concept Selection Elements of High Level Design Develop Detailed Design FMEA Target Cost Design for Lean Optimize Design Performance Plan Execute Pilot Project Close Out Process Control Transition to Manufacturing ? ? Set Target Price ? Develop Target Cost ? Design CCR ’s Target ? CCR ’ s Capability ? ? Communication Plan 7 Rooms of QFD 1 Determine Customers Research Customers ? ?TRIZ tool ? Pugh Matrix ? AHP ? Concept to ? QFD HOUSE 3 – ? Design of Experiments ? Removing Cost CCR to Functions Design ? QFD House 2 ? Capability Analysis ? Statistical Tolerance ? ? Risk Abatement Design FMEA MSA / GRR ? ? Ergo / Mach Guard ? Update Scorecard ? Update FMEA ? Value Add Analysis ? Modularity ? DFMA ? Project Close Meeting ? Benefits Review ? QFD 4 ? Document Control Plan ? Training Plan ? Implement Work Plan) ? Review Mfg Issues ? Schedule Sustain Gain Tollgate 6 months Process Control D E Validate Project ? ?Project Thermometer DEFINE MEASURE DEVELOP EXPLORE IMPLEMENT M D I Stakeholders Team Project ? ?Identify Project Team ?RACI Chart Project Mission ? SMART Criteria Statement High Level Analysis ? Develop Matrix Risk ?Patent Review ? Submit AFE ?Develop Pilot Plans ?Develop Implementation ?Develop Product Validation Plan ?Update FMEA Learning Objectives ? Understand how to determine ? Critical Customer Requirements ? Performance targets based on customer inputs ? Competitive benchmarking ? Understand how to check whether the important issues for the customer are being addressed in the design of the product or process Process Overview Determine Voice of the Customer ?Use QFD to anize design requirements Verify design will meet Customer’s Needs Concept Development Design Voice of Customer Quality Function Deployment Design VOC Input (Customer Needs) Critical Customer Requirements Performance Targets Identify Customers Perform Customer Research Analyze Voice of the Customer Re la t i o n s h i pS t r on g = 9M e d iu m = 3W e a k = 1 IMPORTANCE (16)C o m p e t i t o rC o m p a r is o n1 2 3 4 5T A RG E T S“ H O W ” I m p o r ta n c eS t r o n g P o sP o s it iv eN e g a t iv eS t r o n g N e gIMPORTANCE (16)1 2 3 4 5 Technical Comparison QFD and the House of Quality ? Highly structured process and matrixbased approach using customer and petitor inputs to ? Effectively design a new or improved product, service or process. ? Ensures that the customer39。s wants and needs are the basis for the design. ? House of Quality matrix is the most recognized form of QFD. ? Utilized by a multidisciplinary team to translate VOC information into performance targets. Relationship Strong = 9 Medium = 3 Weak = 1 IMPORTANCE (15) Competitor Comparison 1 2 3 4 5 TARGETS “HOW” Importance Strong Pos Positive Negative Strong Neg 1 2 3 4 5 Technical Comparison House of Quality Customer Needs (VOC) Critical Customer Requirements (CCRs) Interrelationship Matrix Performance Targets Technical Comparison Customer Rating of Competitors Correlation Matrix Relationship Strong = 9 Medium = 3 Weak = 1 IMPORTANCE (15) Competitor Comparison 1 2 3 4 5 TARGETS “HOW” Importance Strong Pos Positive Negative Strong Neg 1 2 3 4 5 Technical Comparison Benefits of QFD ? Customer focused design – emphasizes “outsidein” quality ? Helps link internal requirements and measures to external customer needs/value ? More efficient, effective planning, reducing the cost and time of development ? Improves crossfunctional coordination ? Establishes framework for measurement and process management ? Forces petitive benchmarking Customer Concept Plan Design Redesign Implement Plan Design Redesign Implement Benefits QFD Is a Productivity Enhancer Less Time, Less Cost of Development QFD Steps 1 7 8 5 Customer Needs (VOC) Critical Customer Requirements (CCRs) Interrelationship Matrix Performance Targets Analyze Diagnose HOQ Technical Comparison Customer Rating of Competitors 4 Correlation Matrix 2 3 Relationship Strong = 9 Medium = 3 Weak = 1 IMPORTANCE (15) Competitor Comparison 1 2 3 4 5 TARGETS “HOW” Importance Strong Pos Positive Negative Strong Neg 6 1 2 3 4 5 Technical Comparison QFD in Detail 1. Customer Needs (VOC) ? Objective: Identifying and anizing customer data ? Where does customer data e from? VOC input ? Fillin customer “needs” (the WHAT’s) ? Prioritize or weight each need: ? Scale of 1 to 5, with 5 being the most important ? Where would you get the weights? Relationship Strong = 9 Medium = 3 Weak = 1 IMPORTANCE (15) Competitor Comparison 1 2 3 4 5 TARGETS “HOW” Importance Strong Pos Positive Negative Strong Neg 1 1 2 3 4 5 Technical Comparison Example: HighEnd Children’s Bicycle Design Relationship Strong = 9 Medium = 3 Weak = 1 IMPORTANCE (15) Competitor Comparison 1 2 3 4 5 TARGETS “HOW” Importance Strong Pos Positive Negative Strong Neg Aesthetics 5 Performance 4 Customer value for price 5