【正文】 1Insert Picture HereBusiness Intelligence Applications3 The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a mitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions.The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.BI and Performance Management Consistently the Top IT and Business Priorities Worldwide“… the most important technology in 2023 is Business Intelligence” Finance’s Top Area of ImportanceSources: CIO Insight, “The Future of .: What39。s on Tap for 2023 and Beyond,” January 16, 2023。 IBM Business Consulting Services, “The Global CFO Study 2023”5Business Intelligence Drives Increased Effectiveness in every Business FunctionSales AnalyticsMarketing AnalyticsService Contact Center AnalyticsConvert service calls into sales through enhanced crosssellingImprove pipeline visibility and forecast accuracyRealtime visibility into campaign execution, results, and ROIFinancial AnalyticsHR / Workforce AnalyticsSupply Chain AnalyticsOptimize supplier sourcing, supplier performance, and inventory levelsRealtime view of financial condition and drivers of cost and profitabilityUnderstand what drives employee productivity and . performance6Insert Picture HereOur MissionMaking our software a source of continual petitive advantage for our customersBetter InformationBetter Results7Our Approach to BI ApplicationsPreBuild Applications to reduce plexity and TCO for our customersExtend Applications with Best in Class TechnologyIntegrate BI Applications with ERP and CRM1238PreBuilt BI Applications from Oracle Reduce ComplexityDELIVER BETTER INSIGHT TO CUSTOMERS’ MULTIAPPLICATION ENVIRONMENTSDASHBOARDS? “Visible”“PLUMBING”? “Under the Surface”? Mappings to multiple applications and data transformation all take expertise and time9Oracle’s Product Strategy? Integrated Business Intelligence Database? Business Intelligence Data Mining Functions Integrated in Database? Integrated Business Intelligence Tools? BestofBreed, Next Generation Business Intelligence Technology Platform? Integrated Analytic Applications? Enterprise Wide, Industry Specific Analytic and Corporate Performance Management ApplicationsExploits Any Information Technology Environment10To:From:Product Strategy DriversPervasive useAnalystsRealtime, predictive dataHistorical dataUnified infrastructure and prebuilt analytic solutionsAnalytic toolsInsightdriven business process optimizationReporting resultsUnified, enterprise viewFragmented viewEnterprise Performance Management SystemPlanning silos with limited BI11Analytic Applications FamiliesAll on Common Oracle BI EE TechnologyOther Operational Analytic SourcesOracle BI Suite EEAdhoc AnalysisProactiveDetectionand AlertsMS OfficePluginReporting PublishingInteractive DashboardsDisconnectedAnalyticsWebServicesFusion Intelligence for EBSFusion Intelligence for PeopleSoft EnterpriseOracle BI ApplicationsEnhancement/Extension of DBIExtension of EPM, Replacement for BO,Cognos,MSTRSingle source, MultisourceFor EBS, PSFT, SEBL, SAP, OtherNew New NewVersion12Oracle BI Suite Enterprise EditionUnified Business Intelligence InfrastructureAdhoc AnalysisProactiveDetectionand AlertsMS OfficePluginReporting PublishingInteractive DashboardsDisconnectedAnalyticsOracleBI ServerOLTP ODSSystemsData WarehouseData MartSAP, OraclePeopleSoft, Siebel,Custom AppsFilesExcelXMLBusinessProcessMultidimensional Calculation and Integration Engine Intelligent Caching ServicesEnterprise Business Model and Abstraction LayerIntelligent Request Generation and Optimized Data Access ServicesWebServices13Oracle BI ApplicationsSingle and multisource Analytic Apps Built on BI Suite EEOracle BI Suite EEAdhoc AnalysisProactiveDetectionand AlertsMS OfficePluginReporting PublishingInteractive DashboardsDisconnectedAnalyticsWebServicesOracle BI ApplicationsSalesService Contact CenterMarketingOrder Management FulfillmentSupply Chain FinancialsHumanResourcesPackagedETL MapsUniversalAdaptersIVR, ACD, CTIHyperionMS ExcelOther Data SourcesBAW Schema14Oracle BI ApplicationsMultiSource Analytics with Single ArchitectureTravel TransAutoComms MediaComplexMfgConsumerSector EnergyFinancialServicesHighTechInsurance HealthLifeSciencesPublic SectorOther Operational Analytic SourcesOracle BI Suite Enterprise EditionPrebuilt adapters:SalesService Contact CenterMarketingOrder Management FulfillmentSupply Chain FinancialsHumanResourcesPipelineAnalysisTriangulatedForecastingSales Team EffectivenessUpsell / CrosssellCycle TimeAnalysisLead ConversionEmployee ProductivityCompensation AnalysisHR Compliance ReportingWorkforce