【總結(jié)】MARKETINGMANAGEMENT12thedition7AnalyzingBusinessMarketsKotlerKeller7-2ChapterQuestions?Whatisthebusinessmarket,andhowdoesitdifferfromtheconsumermar
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【總結(jié)】MARKETINGMANAGEMENT12thedition5CreatingCustomerValue,Satisfaction,andLoyaltyKotlerKeller5-2ChapterQuestions?Whatarecustomervalue,satisfaction,andlo
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【總結(jié)】MARKETINGMANAGEMENT12thedition1DefiningMarketingforthe21stCenturyKotlerKeller1-2ChapterQuestions?Whyismarketingimportant??Whatisthescopeofma
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【總結(jié)】I篇認識營銷管理第一章評價營銷在組織行為中的關(guān)鍵作用企業(yè)當(dāng)今面臨著幾個主要的挑戰(zhàn)。技術(shù)與通信進步使全世界各國走到一起進入全球經(jīng)濟。同時,許多國家仍然貧困,富國與窮國的差距在增加。公司必須對市場趨勢作出響應(yīng),并對環(huán)境保護負有責(zé)任。如果它們想在全球市場上取得成功的話,它們必須以顧客為中心。營銷是個人和集體通過創(chuàng)造提供出售,并同別人自由交換產(chǎn)品和價值,以獲得其所欲之物的一種社會
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【總結(jié)】MARKETINGMANAGEMENT12thedition13DesigningandManagingServicesKotlerKeller13-2ChapterQuestions?Whatarethecharacteristicsofproductsandhowcantheybeclass
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【總結(jié)】MARKETINGMANAGEMENT12theditionKotlerKeller17DesigningandManagingIntegratedMarketingCommunications17-2ChapterQuestions?Whatistheroleofmarketingm
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【總結(jié)】MARKETINGMANAGEMENT12thedition10CraftingtheBrandPositioningKotlerKeller10-2ChapterQuestions?Howcanafirmchooseandmunicateaneffectivepositioninginthe
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【總結(jié)】MARKETINGMANAGEMENT12theditionKotlerKeller22ManagingaHolisticMarketingOrganization22-2ChapterQuestions?Whatareimportanttrendsinmarketingpractic
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【總結(jié)】MARKETINGMANAGEMENT12theditionKotlerKeller19ManagingPersonalCommunications19-2ChapterQuestions?Howcanpaniesuseintegrateddirectmarketingforpetit
【總結(jié)】MARKETINGMANAGEMENT12thedition2DevelopingMarketingStrategiesandPlansKotlerKeller2-2ChapterQuestions?Howdoesmarketingaffectcustomervalue??Howiss
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【總結(jié)】MARKETINGMANAGEMENT12thedition6AnalyzingConsumerMarketsKotlerKeller6-2ChapterQuestions?Howdoconsumercharacteristicsinfluencebuyingbehavior??Whatmajor
【總結(jié)】MARKETINGMANAGEMENT12thedition14DevelopingPricingStrategiesandProgramsKotlerKeller14-2ChapterQuestions?Howdoconsumersprocessandevaluateprices??Hows
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【總結(jié)】MARKETINGMANAGEMENT12theditionKotlerKeller18ManagingMassCommunications18-2ChapterQuestions?Whatstepsareinvolvedindevelopinganadvertisingprogram?
【總結(jié)】MARKETINGMANAGEMENT12thedition8IdentifyingMarketSegmentsandTargetsKotlerKeller8-2ChapterQuestions?Whatarethedifferentlevelsofmarketsegmentation??Ho
【總結(jié)】MARKETINGMANAGEMENT12thedition11DealingwithCompetitionKotlerKeller11-2ChapterQuestions?Howdomarketersidentifyprimarypetitors??Howshouldweanalyzepetitor