科特勒營(yíng)銷管理下載_marketing_management09(已修改)
2025-01-20 04:43 本頁面
【正文】 Objectives ? Identifying Market Segments ? Choosing Target Markets MarketSegmentation Procedure ?Survey ?Motivations ?Attitudes ?Behavior ?Analysis ?Factors ?Clusters ?Profiling Bases for Segmenting Consumer Markets Occasions, Benefits, Uses, or Attitudes Behavioral Geographic Region, City or Metro Size, Density, Climate Demographic Age, Gender, Family size and Life cycle, Race, Occupation, or Ine ... Lifestyle or Personality Psychographic Bases for Segmenting Business Markets ? Demographic ? Operating Variables ? Purchasing Approaches ? Situational Factors ? P
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